Strategie mit Wurzeln. Wachstum mit Wirkung.

NEWSLETTER MARKETING. Customer loyalty that GROWS AND WEARS.

Newsletters are the most direct way to your customers - yet most shops let this contact garden fall into disrepair. Automation is lacking, personalization falls by the wayside, potential withers unused.
Arboro SEO - water the plant
Many newsletter sign-ups - but no one can use them profitably

Do you know that?

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Newsletters go down

No openings, zero clicks. Spam filters block, relevance is missing, customers ignore your emails. Your messages wither unread.

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No automation

Manually impossible to scale. Shopping cart abandoners are lost, welcome emails are missing, birthday opportunities are missed. Potential withers unused.

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Uniform mush for everyone

No personalization, no conversions. Same content for new and existing customers, segmentation is missing, ROI dissipates.

Direct customer loyalty is the most profitable Growth driver.

Whoever does not maintain their list leaves profit on the table. Good newsletter marketing is like a well-maintained loyal customer garden: Once properly set up, it grows with each mailing—leading to repeat purchases, increased loyalty, and revenue that bears fruit over the years, independent of algorithms.

Our Solution:

Newsletter marketing with substance.

We build email marketing systems that engage customers and generate revenue – automated, personalized, measurable.

From buyer personas segmentation to real-time product recommendations to trigger mails and lifecycle campaigns. A/B tests, whitelisted servers, GDPR-compliant processes. A fertile ground for sustainable customer loyalty.

This is how we cultivate your newsletter marketing:

Strategy & Target Group Segmentation
We analyze your customers and develop buyer personas. Segmentation by purchasing behavior, interests, lifecycle phase – each group receives relevant content that truly resonates.
Technical Setup & Integration
Professional newsletter software seamlessly integrated into your shop (Shopware, Shopify, Magento, WooCommerce). Whitelisted sending servers for the highest delivery rates, GDPR-compliant registration procedures.
Automated trigger campaigns
Welcome emails for new customers, cart reminders for abandoners, birthday emails, reactivation campaigns. Once set up, they run automatically – and yield continuously.
Performance-Tracking & Reporting Open rate, click rate, conversion rate, generated revenue – all KPIs are transparently documented. You can see exactly what newsletter marketing delivers.
Personalized product recommendations
Real-time calculation based on actual shop behavior. During shipping, suitable products are automatically added - customers see what truly interests them.
Content Creation & Design
Professional newsletter templates that match your brand. Powerful software converts design into valid HTML – optimal display on all devices.

A/B Testing & Optimization
We test subject lines, content, send times, CTAs. Continuous optimization based on performance data – your newsletter improves with every campaign.
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Measurable results

More revenue. Less coincidence.

Professional newsletter marketing increases sales from existing customers on average by+25–35 %. Personalized campaigns, automated triggers, and cart reminders lead to more conversions, higher repurchase rates, and predictable revenue—measurable with every dispatch.

Strategic Concept - From Distributor to Revenue Source
We start with clarity: target audiences, buyer personas, and purchasing motives. From this, we develop a campaign and automation roadmap that contributes to revenue, repeat purchases, and brand loyalty. No gut decisions — a strategy with measurable goals.
Technical Implementation – Clean Foundation for Deliverability
We set up your newsletter system technically clean: tool setup, shop integration, tracking, server whitelisting. This way, your emails land in the inbox – not in spam. Seamlessly integrated into Shopware, Shopify, Magento, or headless setups.
Automation Setup – Revenue that runs itself
Welcome flows, cart reminder, reactivation, after-purchase emails:
We build automated campaigns that reach customers at the right moment and generate revenue continuously—without manual effort.
Content creation – Emails that are read and clicked
No generic discount emails. We combine utility, storytelling, and sales psychology: strong subject lines, clear messages, conversion-optimized content and designs – each email with a clear goal.
Personalization – Relevance Beats Frequency
Through segmentation, dynamic content, and individual journeys, each recipient receives what is relevant to them. This increases opens, clicks, and conversions without overwhelming your customers.
A/B testing – systematically getting better
Subject lines, content, send times: We continuously test, learn from real data, and optimize step by step. Newsletter marketing becomes predictable instead of random.
Performance reporting – full transparency
Openings, clicks, revenue, repeat purchases: You clearly see what works. We provide understandable reports and concrete action recommendations – no number graveyards.
GDPR compliance – legally secured
Double-opt-in, clean processes, data protection-compliant workflows: Your newsletter marketing performs—and remains legally secure.

Therefore arboro.

GDPR Security
Legally compliant processes, whitelisted servers, highest delivery rates – your emails land in the inbox, not in spam.

Full service from a single source
From strategy to setup to ongoing optimization – one contact person, one team, no interface losses.

20+ years of experience, 200+ projects
We know e-commerce challenges and understand which newsletter strategies work for online shops.

Measurable results

ROI, conversion rate, generated revenue - transparently documented. You can see exactly what newsletter marketing brings.

Automation Expertise

Rely on systems that run automatically and generate continuous revenue – not just individual campaigns.

eCommerce Focus

Newsletters are not an isolated channel, but part of your overall strategy – integrated with shop, CRM, SEA, and social media.

Ready, Customer retention to cultivate?

Let's check: How do you currently use email marketing? Where are the unused potentials? Which automations would immediately generate revenue?

Make an appointment today. Maintain contacts. Sow trust. Harvest loyal customers.

We are here for you.
Book a free initial consultation now and turn email marketing into predictable revenue.
Torben Hauffe
Chief Sales and Marketing Officer
Arboro Google PartnerArboro Shopware Gold Partner