Server-Side Tracking. Profitable Data for your online shop.

Data protection-compliant analyses, precise performance data, and faster loading times. Traditional tracking methods are reaching their limits. Adblockers distort data, cookie banners annoy customers, numerous scripts slow down your shop. The result: blind ads optimization, GDPR risks, and poor user experience. It's like a tomato patch in the middle of weeds!

Book Server-Side Tracking

Why the data garden is wilting!

Do you know that?

Ads running blind

Ad blockers block 40% of your conversion data. You don't see a real ROI, and optimization becomes a guessing game.

Cookie banners annoy customers away

GDPR fines threaten in the case of incorrect IP tracking. Consent pressure reduces data quality and entails fines.

Data is missing all over

Google Analytics only shows 60% of the real conversions. Facebook Pixel is blocked. Your campaign optimization is rooted in data gaps instead of solid ground.

Shop loads slowly

Too many tracking scripts ruin user experience, rankings, and conversions. Customers drop off before they make a purchase.

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Clean data is the most sustainable Growth driver.

Anyone who is careless here optimizes blindly. Server-side tracking is like a stable irrigation system: once properly set up, it continuously supplies marketing, analysis, and decisions with reliable data - data protection compliant, fail-safe, and long-term profitable.

Our Solution:

Server-side tracking with substance.

Server-side tracking shifts data collection from the browser to your server. This means: fewer blockades, more privacy, more precise analyses, and faster loading times. A stable data foundation on which your marketing can thrive.

We implement server-side tracking for Shopware, Shopify, Magento, WooCommerce, and all common shop systems - seamlessly integrated into your existing marketing infrastructure.

This is how Server-Side Tracking works:

Server-side data collection
Instead of numerous browser scripts, a slim tag runs. All data is captured and processed server-side – ad blockers come to nothing.

Data protection control
You filter sensitive information like IP addresses before data goes to third parties. GDPR-compliant without consent for many use cases.

Precise data forwarding
Your server sends cleansed, reliable data to Google Analytics, Facebook, TikTok, HubSpot, and other platforms. Up to 98% capture rate.

Performance-Boost
A single day instead of dozens of scripts. Your shop loads faster, Core Web Vitals improve, conversions increase by 10-20%.

Central Administration
All tracking settings in one place. Changes are centrally deployed, making privacy audits significantly easier.

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Measurable results

Measurable impact instead of data loss.

Server-Side Tracking puts an end to flying blind. Instead of 50-70% data loss, up to 98% of relevant events are cleanly captured. Campaigns work again with real conversion data, budgets are used more efficiently, and ROAS measurably increases. At the same time, fewer scripts improve load times and Core Web Vitals - more performance, better UX, higher conversions. Data protection included: full data control, GDPR-compliant and independent of cookies, browsers, and ad blockers.

Technical Implementation
We set up the server container cleanly, migrate existing tags, and integrate all relevant systems—from Google Analytics to Meta, TikTok, and HubSpot. Without data loss, without campaign downtime.

Data protection configuration
IP filtering, consent logic, and GDPR-compliant data flows are directly considered in the setup. You retain full control over your data—legally secure and future-proof.

Performance optimization
Fewer client scripts mean faster load times. We reduce overhead, improve Core Web Vitals, and create the technical foundation for better user experience and higher conversions.

Ongoing maintenance & further development
Tracking is not a one-time project. We keep your setup up-to-date, integrate new platforms, and adjust the system to changing requirements – before data is lost.

Team Training & Enablement
Your marketing team not only understands the numbers but knows how to use them. We ensure that insights lead to better decisions, campaigns, and results.

Therefore arboro.

Google Premier Partner
Top 2% of agencies in Germany. Direct access to Google support and early access features.

20+ years of experience, 200+ projects
We have implemented server-side tracking for shops of all sizes – from start-ups to enterprises.

Performance Focus

We optimize not only tracking but also loading times, Core Web Vitals, and user experience.

Data protection competence

GDPR-compliant implementation, transparent data processing, legally secure documentation.

Multi-System Expertise

Shopware, Shopify, Magento, Commercetools, Spryker, you name it – we know the technical requirements of every platform.

Ready for precise Data and better performance?

Let's check: How much of your conversion data is currently being lost? Which campaigns are running blind? Where is the fertile ground for data-driven growth missing?

Schedule an appointment today. Data with substance. Performance with depth. Tracking with a future.

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We are here for you.

Book a free initial consultation now and lay the foundation for reliable data, better campaigns, and sustainable growth with server-side tracking.