Knowledge with Substance.
Impulses with Impact.
In our blog we share insights, experiences, and perspectives from strategy, e-commerce, and digital growth.
No trends for the sake of trends – but content that provides guidance, explains contexts, and enables informed decisions.
No trends for the sake of trends – but content that provides guidance, explains contexts, and enables informed decisions.
Wirksam mit digitalen Strategien, wirksam für unsere Kunden:
Mit unserem Blog helfen wir unseren Kunden nachhaltig.
Author
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Emmanuel Zouboulis
Head of SEO
If you want to boost your online shop's visibility, Emmanuel is your go-to guy! As a senior SEO consultant, he's worked with major brands across various industries. Beyond SEO, he's into photography, runs his own site and shop, plays guitar, and loves learning new languages.
- Author: Emmanuel Zouboulis
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02/04/2026
Professional Shopware Search Engine Optimization
arboro stands for individual SEO instead of standard packages: certified Shopware expertise, manual implementation, premium content, and AI SEO (ChatGPT, Perplexity, AI Overviews).)
02/03/2026
Google search operators
Google search operators are additional commands like site:, filetype:, - or GOLD, refine search queries and filter results (e.g. domain, file type, word in title/URL). Useful for content, link, and competition research.)
02/03/2026
Difference between On-Page Optimization / Off-Page Optimization
On-page optimizes content, keywords, and structure for users and crawlers. Off-page enhances visibility through high-quality backlinks and meaningful external references. Risks: keyword stuffing, link buying, dead links, poor sources.