Senior SEO / GEO Consultant.
E-Commerce (m/f/d) - Remote

Exactly as many as allow you to go into strategic depth instead of churning out superficial standard reports on an assembly line.

In many agencies, SEO managers look after 15 to 20 clients in parallel. The result is hectic work, mass processing and frustration, because there is simply no time for real strategic optimization.

At arboro, we deliberately do things differently:

• Quality over quantity: Your actual workload depends on the scope, platform (Shopware/Shopify) and complexity of the mandates. As a rule, you look after a manageable pool of regular clients where you can really make a difference.

• Time for real GEO and SEO excellence: You have the freedom to dive deep into source code, LLM citability, semantic data structures and market environments – and to develop strategies that give clients a real economic edge.

• Long-term partnerships: More than 50% of our clients have been working with us for over 8 years. So you don't jump from one one-off project to the next – you support established shops continuously and see the long-term impact of your work.

• No ticket overload: If a project is particularly intensive for a while (for example during a complex shop relaunch or migration), we handle it together as a team. Your workload stays predictable and fair.

In a purely senior environment without silos. At arboro, you are part of a specialized marketing and tech team that works hand in hand to deliver sustainable visibility and measurable client growth.

You are not a lone fighter here – you work on equal footing with experienced specialists:

• Strong sparring in the core team: You work closely with three other SEO colleagues and three content colleagues. This makes professional exchange, joint strategy development and reliable sparring a natural part of everyday work.

• Developers in the same team: Our in-house senior developers for Shopware and Shopify understand source code, APIs and PageSpeed. Technical SEO and GEO audits don't get lost in Jira boards – they are implemented directly and cleanly on staging and live systems.

• Integration with tracking & SEA: For holistic performance, you coordinate easily with our colleagues from web analytics, server-side tracking and SEA – so that data and campaigns interlock seamlessly.

• Short paths instead of micromanagement: What counts for us is professional excellence and real results. You manage your projects independently, benefit from short decision paths directly to management and have the freedom to focus on demanding strategic consulting.

Regularly and directly: you have a direct line to the decision-makers – as the main professional contact.

You handle client communication independently: from strategic sparring calls and performance reviews to joint workshops. Your expertise goes straight to the e-commerce managers and managing directors on the client side.

• Direct strategic consulting: You explain potential clearly, discuss concrete levers on equal footing and support clients as a reliable partner in the long-term development of their shop.

• Presentations in the sales process: For exciting new-client pitches, you support our sales team and present well-founded SEO shop analyses and GEO potential directly in Microsoft Teams video calls. You actively shape the strategic direction of new mandates from the start.

• Focus on expertise instead of administration: You keep client contact purely professional and strategic. Others take care of administrative topics – so you can focus fully on analysis, strategy and real client value.

A broad, varied spectrum: you look after ambitious B2B and B2C companies from almost every industry – from established mid-sized companies to fast-growing brands and retailers.

We work across industries because our core competence lies in excellent e-commerce architecture and strategic performance. All your clients have one thing in common: a clear commitment to professional online retail based on Shopware or Shopify.

• Variety instead of monotony: You don't optimize the same niche market for years – you dive into very different business models, from technical B2B trade, industry and chemicals to beauty, fashion and lifestyle, and home, garden and DIY.

• Focus on B2B & B2C: Whether products that need explaining with complex data structures for business customers or high-volume consumer shops with strong search and purchase demand: you apply modern SEO and GEO strategies precisely to each market environment.

• Established platforms: Almost all mandates run on Shopware 6 or Shopify. For you, this means standardized, highly optimizable shop architectures without exotic CMS island solutions.

With a professional enterprise stack for well-founded data analysis – and the freedom to actively bring in your own favorite tools.

For data-driven SEO, GEO and e-commerce analysis, we provide you with proven state-of-the-art tools:

• Analysis, audits & crawling: You work daily with SISTRIX, Ahrefs, Screaming Frog SEO Spider and Google Search Console to analyze potential, rankings and technical hurdles in depth.

• In-depth link & risk analysis: For professional off-page audits, backlink quality checks and cleaning up toxic links, we rely on LinkResearchTools (LRT).

• Data, tracking & user experience: For transparent performance and clean conversion tracking, you use Google Analytics 4 (GA4), Looker Studio, Microsoft Clarity and Google Merchant Center (feed and product data optimization).

• Modern AI infrastructure: For workflows, content structuring, GEO audits and prompt engineering, we use current LLMs and specialized AI tools.

• Open to innovation: Our toolset is not a rigid corset. If you know a new tool, script or workflow that makes our analyses more precise or client projects even more successful, you'll get the room and the budget to introduce it.

You get our clients' online shops ready for the age of AI search and agentic commerce – so that brands are present where purchase decisions are increasingly made.

Classic SEO remains the foundation, but search behavior has fundamentally changed:

Users and buyers ask complex prompts directly to AI systems such as ChatGPT, Google Gemini, Claude, Perplexity or Google AI Overviews. Your job is to position shops so that large language models (LLMs) understand our clients' brands, classify them as reliable entities and actively cite them as a purchase solution.

• Machine-readable data structures: Together with our developers, you define and optimize precise Schema.org markup in JSON-LD format (including Product, Offer, AggregateRating, FAQPage) so that AI crawlers capture product data, availability and attributes accurately and without hallucinations.

• LLM-ready content architectures: You design semantic topic worlds, expert guides and targeted FAQ structures that are precisely aligned with the question intents of modern prompts and serve as a verified citation basis for generative answers.

• Brand authority & entity building: You strengthen the shops' digital trust profile (E-E-A-T) so that language models recognize and recommend the brand as a leading authority in relevant industry contexts.

• Pioneering work in the team: GEO is a dynamic, growing field. You don't follow rigid, one-size-fits-all rules from yesterday – you test prompt strategies, analyze LLM references and actively develop our agency-wide GEO methods together with the team.

Yes, absolutely. We hire experienced senior experts so that they take responsibility and make their own decisions – not to dictate to them.

At arboro, there are no tedious bureaucratic approval loops for every single measure. We trust your expertise and your strategic judgment. You run your client projects independently – embedded in a strong team:

• Full strategic ownership: You analyze the starting point, independently develop the right SEO and GEO roadmap and decide which levers bring the highest ROI for the shop's economic growth.

• Direct alignment with the client: You agree on your measures and priorities on equal footing directly with the decision-makers on the client side – without internal intermediaries slowing down the process.

• Free prioritization of implementation: You steer the operational direction of your projects. Whether technical code optimizations in the Shopware or Shopify environment take priority over content development is at your professional discretion.

• Sparring with the Head of SEO/GEO & team exchange: Taking responsibility doesn't mean being a lone fighter. You regularly exchange ideas with our Head of SEO/GEO Emmanuel Zouboulis and colleagues from SEO, content and development, use the team as a valuable sounding board for second opinions and benefit from continuous knowledge transfer.

No, you have no sales quotas or upselling targets whatsoever. You are a consultant and strategist, not a salesperson.

At arboro, one principle is set in stone: client benefit before agency revenue. We don't measure your success by how many extra hours or unnecessary service packages you push on a client, but by the actual, measurable success of your mandates:

• Focus on real KPIs instead of chasing commissions: Your yardstick is sustainable organic visibility, qualified traffic, top positions in Google and AI search engines (GEO) and conversions that show up noticeably in the online shop's revenue.

• Honest advice on equal footing: If a measure makes no economic sense for a client or another topic is more important right now, you say so openly and transparently. This commercial honesty is exactly why more than 50% of our clients have trusted us for over 8 years.

• No internal sales talks: You don't have to justify yourself when you advise a client against unnecessary spending. Your goal is a long-term, profitable partnership – not burning through project budgets in the short term.

We also reward successes in new-client pitches or contract renewals with a bonus – as recognition, not as a target.

Transparently, fairly and on equal footing – based on your actual senior experience and your proven successes in e-commerce.

We don't make a secret of salaries and don't play drawn-out negotiation poker. Where you fit within our salary range is something we discuss openly and honestly in the very first conversation:

• Experience & track record: We assess your practical depth: which demanding e-commerce projects (ideally Shopware and Shopify) have you successfully been responsible for? What measurable results in SEO, relaunches or building visibility do you bring?

• Strategic & technological maturity: Beyond classic SEO, your expertise in modern disciplines counts – such as technical source code audits, first-party tracking, structured data (JSON-LD) and AI search systems (GEO).

• Fair fixed salary plus profit sharing: In addition to a reliable, market-rate fixed salary, you also benefit from successes: if new clients result from your joint presentations with the sales team or if clients you look after renew their contracts, there are corresponding bonus payments.

• Help shape the bonus model: We are currently finalizing this bonus system – and you have the opportunity to contribute directly to its design and bring in your ideas for a fair, motivating model.

• Reliability from day one: With us, you know where you stand from the start. No opaque clauses – just transparent pay that matches your senior role.

Structured, transparent and pressure-free – tailored to experienced senior experts.

As this is a senior position, we assume solid SEO and e-commerce know-how.

You won't have to go through basic training or justify your expertise. Our onboarding focuses on integrating you optimally into our client structures, ways of working and internal tools:

• Focus on clients, projects & workflows: You get to know the online shops you'll look after, their system architectures (Shopware & Shopify), previous roadmaps and individual client histories in detail – without patchy handovers.

• Getting to know the team & interfaces: You connect directly with our well-coordinated marketing and development team: you exchange ideas with your SEO and content colleagues, align with our Head of SEO/GEO Emmanuel Zouboulis and get to know our permanently employed senior developers as well as our tracking and SEA colleagues.

• Introduction to the tool stack & processes: You get direct access to our enterprise stack (including SISTRIX, Ahrefs, Screaming Frog, LinkResearchTools, GA4, Looker Studio, Merchant Center) and set up your workflows easily.

• Gradual client takeover at your own pace: You won't be thrown in at the deep end. You take over your clients step by step and with full support, join the first alignment meetings and gradually take the mandates into your own strategic responsibility.

An individual training budget with real freedom of choice – you decide which topics take you to the next level professionally and personally.

In the dynamic world of SEO, GEO and e-commerce, there is no rigid one-size-fits-all training. We trust your instinct for where the market is heading and which skills give you and our clients the biggest edge:

• Individual budget instead of a watering can: You have a dedicated training budget. Whether renowned industry conferences (such as SMX, Campixx, OMR or events for Shopware and Shopify), specialized masterclasses or intensive deep-dive workshops: whatever helps you grow professionally is fully supported.

• Certifications & specialist courses: Want to get certified in advanced server-side tracking, prompt engineering, data science/Python for SEO, sales psychology or international LLM search strategies? We cover the costs and make the time for it.

• Internal knowledge transfer at senior level: At arboro, learning doesn't only happen externally. Through daily exchange with our Head of SEO/GEO Emmanuel Zouboulis, experienced colleagues from SEO, content and tracking and our senior developers, you keep learning from real, demanding e-commerce cases.

• Room for experiments & research: We encourage you to try out new AI tools, GEO ranking factors and workflows in test setups. Real innovation comes from doing – and this experimentation is an explicitly welcome part of your development.

Completely free choice: you decide which operating system and setup best suit the way you work.

To perform at your best, you need tools you feel 100% comfortable with. At arboro, there are no rigid IT rules:

• Free choice of operating system: Whether Apple macOS (MacBook Pro), Windows or Linux – you choose exactly the platform and machine that make you most productive.

• Mobile and flexible: The only requirement is a powerful laptop, so you can work completely flexibly and independently of location – whether in the office, at home or on the go.

• Complete accessories: Of course, we also equip your workplace with the necessary peripherals (monitors, keyboard, mouse, headset) so your setup is ready to go right away.

Yes, absolutely 100% remote – with no mandatory office days and no obligation to come in.

You work wherever you are most productive. We measure your work by strategic quality, excellent results and satisfied clients – not by time spent at a particular desk:

• Full flexibility across the EU: You can move freely and work remotely anywhere in the EU. The only legal and formal requirement is a registered main residence in Germany for your employment contract. Any work from another EU country requires an A1 certificate, and from around 183 days per year the right of taxation may change.

• No minimum office attendance: There are no mandatory office days at our location in Schwaigern. If you prefer to work in focus from home or on the go, that is the standard, not the exception.

• Optional get-together at the start: At the beginning of your onboarding, we're happy to offer a personal get-together on site so you can meet the team in person. This is purely voluntary and explicitly not a requirement for your employment.

• Company events without pressure to attend: We hold regular team and company events to celebrate successes together and nurture our team spirit. Here too: everything is optional – your participation is always voluntary.

Fast, binding and transparent – without bureaucratic hurdles, case-study marathons or weeks of waiting.

We value your time and keep the process as lean as possible. A CV or a link to a meaningful LinkedIn profile is enough – you don't need a formal cover letter:

• Reply within 2 working days: As soon as we receive your application, we review it promptly and reliably give you feedback within 2 working days.

• 1st conversation: getting to know management (approx. 30–45 min.): In a first video call, we talk about your previous positions, your focus areas in e-commerce and our company culture. We also openly clarify all the basics such as salary expectations, start date and mutual expectations.

• 2nd conversation: in-depth technical exchange with Head of SEO/GEO Emmanuel Zouboulis (approx. 45–60 min.): This is a professional exchange on equal footing with Emmanuel, with whom you will work closely in the SEO and GEO team. You talk about concrete case experience, modern ranking factors, tool preferences and your approach to demanding Shopware and Shopify projects.

• Quick decision: After the second conversation, we won't leave you hanging. If it's a fit for both sides, you'll promptly receive a clear, binding offer.

Our clear motto: to be a professional home for experts – shaped by genuine values-based leadership, partnership and maximum implementation power for your strategies.

Many experienced SEOs fail in classic agencies because of two things: either well-founded recommendations gather dust because nobody can implement them technically, or the leadership culture is shaped by micromanagement, paternalism and silo thinking. At arboro, we deliberately take a completely different path:

• A real professional home for experts: We're not looking for interchangeable cogs in the machine – we create an environment in which senior talent can settle in for the long term, develop and fully realize their potential. Here you'll find appreciation, professional depth and colleagues who are passionate about their field.

• Values-based leadership on equal footing: The biggest difference lies in how we work together. Our Managing Director Zoran is a trained systemic coach and coach for personality diagnostics and has completed well-founded training in personal development in order to lead our team in a values-based way. Using proven models such as Insights Discovery and the Reiss Motivation Profile, we understand each person's individual drivers, strengths and communication needs. Nobody is patronized or forced into a rigid scheme – you are seen, heard and understood as a whole person.

• Your recommendations actually get built: As a specialized e-commerce agency for Shopware and Shopify (continuously among the iBusiness Top 100 SEO service providers since 2013), we combine consulting, SEO, GEO, SEA and technical shop development under one roof. Your audit results and roadmap tickets go straight to permanently employed senior developers in-house, instead of gathering dust in client presentations for months.

• Holistic impact with full service: Because we look after most of our clients holistically, your SEO and GEO measures interlock seamlessly with SEA, first-party tracking and shop architecture. You see the direct impact of your work in the online shops' conversion and revenue figures.

• No politics, no silos: What counts for us is expertise, reliability and real results. Short paths to management, close sparring with our Head of SEO/GEO Emmanuel Zouboulis and a deliberate absence of artificial bureaucracy keep your mind free for professional excellence.

Nobody is perfect at everything – but you should already be working confidently at a very strong professional level.

We are specifically looking for reinforcement for complex mandates and direct client consulting. That's why this position is not aimed at juniors or entry-level candidates. We expect a solid, practice-proven foundation in e-commerce and organic search.

If you bring that, your knowledge in brand-new disciplines doesn't have to be complete:

• A strong foundation as a prerequisite: You already work routinely at a high professional level in technical SEO, on-page architectures and data analysis and have proven successes in optimizing online shops.

• GEO & AI search as a field for growth: Nobody has ten years of experience in Generative Engine Optimization. If you master the classic SEO fundamentals, bring a deep understanding of e-commerce and are genuinely motivated to dive into AI search systems, prompt mechanics and LLM visibility, you're exactly right for us.

• Have the courage to apply: If you're still missing individual tools from our stack or have so far worked more with Shopware than Shopify (or vice versa), that's not a deal-breaker. What matters is your analytical thinking, your sense of responsibility and your standards for professional quality.