Keyword Tools

Keyword tools provide search volume, competition, and ideas for related terms. They assist with website planning, content, and trend/seasonal topics. It is useful to compare several tools (e.g., Google Keyword Planner, Trends, Semrush).

Since search engines analyze and categorize web content—whether found on blogs, corporate websites, or online shops—based on keywords, the so-called keywords are a crucial factor in search engine optimization. Since you can't just use any random keyword, it's necessary to analyze which words are meaningful.

When searching for keywords, keyword tools are usually used. These are comprehensive databases that provide important information and figures on key terms, search volume, and the search behavior of internet users. This means: the tools provide specific terms that people type into search engines as queries around a topic.

Among the first major keyword tools is the Keyword Planner by the search engine Google. It can be used free of charge by webmasters, provides search terms with search volume, and additionally related keywords. Furthermore, it indicates how high the competition for the keywords is. This means: The stronger the competition, the more websites try to rank for this keyword. Consequently, search engine optimization is more comprehensive and requires significantly more effort. Here, it is advisable to select related keywords based on the tools, to find a niche that also appeals to the target audience. The successes of search engine optimization can usually be seen much earlier here than with highly competitive keywords.

How and when should one use keyword tools?

The market offers a variety of keyword tools, some of which are free, some of which rely on major search engines or portals, and some of which provide associations with a term. Basically, with these keyword tools, you simply enter a search term for which you want information. Since each database is based on different systems, the results can be quite different. For precise analysis, it may therefore be useful to use multiple tools.

Keyword tools are used in the context of keyword research directly during the planning or creation of a website. The basic terms and term combinations that should appear, for example, in the domain, subdomains, or main content should be researched here. Around these initial important terms, search words for categories, subcategories, articles, and image captions can be determined. Once this basic structure of a website is established, it is important to fill it with appropriate content. Keyword tools can also be used for this purpose to analyze the relevant search terms for each text. And because a website, blog, or online shop continues to "grow," it is advisable to repeatedly use the databases for content creation. In this way, one can detect changes in user search behavior, respond to seasonal events, or identify trends. In general, keyword tools are thus tools of every search engine optimizer, webmaster, or writer, regardless of the stage of the project at which they are used.

What tools are available for keyword research?

In the area of SEO, analysis with a tool is very important. As mentioned before, Google's Keyword Planner is a first point of reference. Other tools include, for example:

Other Google tools of the search engine include, for example, Google Trends or the Search Console.
Google Suggest: the autocomplete suggestions in Google Search
KWFinder by Mangools
SE Ranking
Ubersuggest
Lowfruits
Hypersuggest
Responde al público
Sistrix
Semrush

Depending on the requirements one sets for the tool and the budget one plans, one will definitely find a suitable option among the many possibilities.