Search engine conference
Search engine conference is another word for SEO conference and refers to gatherings of the industry. Some of the most important search engine conferences in Germany include the SES (Search Engine Strategies) in Hamburg, the SEO-Campixx in Berlin, or the Seoday in Cologne, which draw several hundred participants into the event spaces each year.
What is discussed at search engine conferences?
SEO conferences are one- or multi-day industry meetings where the latest developments in the market are presented and discussed. Search engine optimization for Google is never static, as the search engine giant from the USA constantly changes the rules that help websites land at the top of the rankings. In addition to traditional search engine optimization, new developments are also discussed, such as the influence of social media channels like Facebook and Twitter, handling user-generated content, or the importance of mobile search engine optimization for searches via smartphone.
Search engine conferences sometimes consist of lectures by industry leaders from Germany and abroad, as well as workshops on very specific topics. SEO employees often also have the opportunity to discuss specific problems with experts or get good advice.
Networking at search engine conferences
As with traditional conferences and trade fairs, networking is naturally part of it. Especially young SEO enthusiasts who are just starting their own SEO agency can make good contacts here and get a helping hand. International networking is also usually of great interest to improve collaboration with other countries or to find an entry into a particular market.
How do I find search engine conferences?
Most SEO agencies have an event calendar with the most important SEO conferences or at least the ones they participate in somewhere on their website. Otherwise, a quick Google search can help to find out the upcoming dates. But be careful: Interest in the really good search engine conferences is enormously high, and spots in exciting workshops are usually booked out long in advance. Early planning is therefore important!