Consultoría SEO

SEO consulting clarifies goals and expectations, analyzes the website (technology, content, links), researches keywords, recommends appropriate on-page/off-page measures, and supports implementation, monitoring, and reporting.

Professional SEO consulting helps to avoid misunderstandings and inconsistencies in the field of search engine optimization in advance. Why? Search engine optimization is a complex field that is constantly evolving and always represents an interplay between search engines, one's own efforts, and those of other webmasters. For the work of an agency, this means that not every step is one hundred percent predictable and that unexpected situations may arise that lead to a change in the project. For the customer and client, such a change is not always entirely understandable. Some believe they have suddenly fallen victim to unscrupulous agencies, while others are too strongly influenced by industry myths that claim everything happens quickly and securely.

What is SEO Consulting?

How can SEO consulting help here? The term refers to nothing other than expert, often very extensive advice, which is intended to bring the subject closer to the potential client. Consulting is not just about selling a contract, but rather about creating an understanding of the peculiarities and also the challenges of search engine optimization. Because no SEO expert, no matter how experienced, can predict what changes the future will bring – especially with regard to search engines, which change their algorithms from time to time and thus create new conditions for search engine optimization. At the same time, it is important during SEO consulting to clarify fundamental questions for the individual client. Where are the possible advantages for the potential customer, what complications are to be expected, what do difficulties/delays mean for the planned budget?

SEO consulting not only serves to advise inexperienced webmasters or companies at the beginning of their venture, but it can also function as a form of exchange when some SEO knowledge is already present. This means giving the customer specific action instructions and recommendations. It's not just about making the customer aware of the possible methods in search engine optimization, but rather clarifying which measures are advisable for the respective website. After all, not every web presence is optimized in the same way, but always according to its current status and individual objectives. Since a recommendation is always an individual assessment of the situation, a good consultant should take responsibility for the instructions given.

For whom is SEO Consulting suitable?

But to whom is the advisory service directed? For which customers is SEO consulting suitable?

Ultimately, anyone can be a consulting client, because the consulting is aimed at everyone who wants to improve their rankings and traffic. Thus,

Online retailers/shops
Companies of different sizes
Editorial service providers
Private individuals (e.g., freelancers)

Be a customer and take advantage of a consultation. But how exactly do the different steps of such a consultant work?

SEO Consulting: Areas of Responsibility

The two central tasks of an SEO consultant are to divide the areas of on-page and off-page optimization. This is intended to achieve better rankings in search engines like Google or Bing.

On-page optimization

Consulting in this area involves measures that can be carried out on the site itself to improve its ranking:

Content: suitable keywords for informative texts
Structure: Neat HTML, meta-data, internal links
Technology: Usability of the website, loading times, URLs and redirects

Off-page optimization

This is about measures that can be taken outside the website:

Linkbuilding
Social Media Marketing

Further activities of the consultant

This is by far not everything a consultant has to do. The following tasks are involved in consulting:

Strategy planning

Before measures are implemented, a goal for the website should first be determined in the consultation, which can be worked towards. Goals can be:

Generate more sales
Generate more readers
Get more newsletter subscribers
Increase brand awareness

Website analysis and initial check

Here the status quo of a site is determined. In doing so, the following questions are clarified with the help of tools like Google Analytics or Sistrix:

How well is the site currently optimized?
What has been implemented so far in terms of content, structure, and technology?
Is there good unique content on the page?
How is the link building?

Keyword research

The be-all and end-all of a good website are the relevant keywords under which it should be found in search engines. Therefore, keyword mapping is necessary to identify the right keys. Search volume, competition, as well as long-tail keywords should be established in a professional consultation.

On-page and off-page optimization

As mentioned above, these are two core areas in SEO consulting for ranking well in the search engine.

Reporting and Monitoring

A good consultant measures important metrics monthly to establish action steps in case of significant changes. Keyword rankings, ranking changes, or even visibility are important indicators in consulting that should be monitored over a long period.