SEO consulting
SEO consulting is strategic advice on search engine optimisation. Unlike classic SEO management, where an agency implements the measures itself, consulting focuses on advice: the consultant analyses, prioritises and recommends – the company's own team takes care of implementation. This makes particular sense because search engine optimisation is a complex field that is constantly evolving. Google changes its algorithm several times a year, AI search systems are changing search behaviour, and competitors are optimising too. Good advice helps set the right priorities in this environment and avoid bad investments.
What is SEO consulting?
SEO consulting is expert advice that enables companies to drive their search engine optimisation forward themselves in a targeted way. This starts with creating realistic expectations: no reputable consultant can guarantee rankings or predict exactly how Google will develop. But they can assess where the greatest opportunities lie, what risks exist and what effort is needed for which goal. The focus is on questions such as: where is the website currently losing potential? Which measures have the greatest effect? In what order should they be implemented, and what does that mean for budget and resources?
SEO consulting is aimed at beginners as well as companies with their own SEO expertise. For advanced users, it's often an exchange on an equal footing: a second pair of eyes from outside, an assessment of planned measures or support for a relaunch. What matters is that a consultant doesn't just explain what's possible but gives concrete, prioritised recommendations for the website in question – because every website is optimised according to its current state and goals. A good consultant takes responsibility for their recommendations and ensures that the internal team understands and can implement them.
Who is SEO consulting suitable for?
Who is the advisory service aimed at? Which clients is SEO consulting suitable for?
Consulting is worthwhile for anyone who wants to improve their visibility and has their own resources for implementation. Typical clients are:
Online retailers with their own marketing or e-commerce team
Companies with in-house SEO or a content team
Agencies and development teams wanting to add SEO expertise
Companies facing a relaunch or a change of shop system
How does SEO consulting typically work?
SEO consulting: areas of responsibility
SEO consulting covers all areas of search engine optimisation – from technology and content to off-page optimisation. The aim is for the website to be found more easily in search engines such as Google and Bing as well as in AI search systems.
On-page optimisation
On-page consulting is about measures on the website itself:
Content: topics, keywords and search intent for each page type
Structure: site architecture, internal linking, meta information
Technology: crawling, indexing, loading times, URLs, redirects, structured data
Off-page optimisation
This is about measures outside the website:
Strategy for link building and digital PR
Brand, mentions and reviews
Other tasks of the consultant
In addition, a consultant takes on further tasks:
Strategy planning
It starts with the question of what SEO should achieve for the company. Possible goals are:
More revenue in the online shop
More qualified enquiries
More newsletter subscribers
Increase brand awareness
Website analysis and initial check
This is where the website's current state is determined – with tools such as Google Search Console, Google Analytics, Sistrix or crawling tools. Questions clarified include:
Where is the website currently losing rankings and revenue?
Which technical problems are slowing down crawling and indexing?
Does the content cover the target group's search intents?
How strong is the link profile compared with the competition?
Keyword research
The relevant search terms are the basis of every SEO strategy. In consulting, they are researched, evaluated by search volume, competition and business value and assigned to the right pages via keyword mapping – from big category terms to long-tail keywords.
Action plan and team enablement
Analysis and keyword research result in a prioritised action plan. The consultant explains to the internal team what needs to be done and why, supports implementation, answers questions and reviews results – for example in regular meetings or workshops.
Reporting and monitoring
A good consultant regularly monitors the most important metrics – visibility, rankings for important terms, organic traffic, conversions and revenue – and derives next steps from them. This allows early reaction to Google updates or changes in the competition.