SEO Workshop

An SEO workshop provides practical basics of SEO/SEM – usually half-day or full-day, also in-house. Agencies or specialists explain keywords, onpage/offpage, tools and often provide site checks. Check references.

An SEO workshop is a good opportunity for individual entrepreneurs or smaller businesses to dive into the world of search engine optimization. Companies that are just venturing onto the internet with an online shop or are looking for new marketing opportunities, in particular, should send a marketing employee to an SEO workshop where the basics of SEO are explained. For larger companies, it's also possible to hold the SEO workshop in-house.

What does an SEO workshop offer?

An SEO workshop (often also known as an SEO seminar) is typically a half-day or full-day event where an SEO expert explains the principles of search engine marketing and search engine optimization. Depending on the scope of the workshop, it either remains focused on the most important basics, such as those important for a good ranking in Google search results, or additional aspects like the significance of social media platforms are addressed.

When the expert comes to the company for an SEO workshop, it is also possible to analyze the company's already existing websites and make possible improvement suggestions. This has the advantage that not just one employee gets in touch with the expert, but all employees involved with the website are included in the analysis and can ask questions.

Who is organizing an SEO workshop?

Numerous SEO agencies and online marketing specialists regularly offer SEO workshops. The dates can be found on their websites, on Facebook, Google+, and other social media channels, as well as on regional SEO portals. Anyone who wants to organize an in-house SEO workshop for employees can also contact local SEO specialists and arrange an appointment with them.

In addition to the classic SEO workshops for beginners, a variety of specialized workshops are also offered, for example on handling Google Analytics, Facebook, or social media portals in general. It is definitely worthwhile to send employees to several workshops to fully exploit the potential of online marketing. A major growth area is currently mobile SEO, i.e., optimizing your own pages for use on mobile devices such as smartphones and tablets to achieve good ranking results.

What should I pay attention to in the SEO workshop?

The internet creates new job profiles almost daily in the form of specialists who are particularly knowledgeable about certain aspects of the virtual world. This leads to numerous jobs for which there are no real university courses or training programs. As a result, corresponding "experts" and "consultants" who offer themselves for an SEO workshop are also found on the internet. To separate the wheat from the chaff, it is worth taking a look at the provider's references and previous career stations. It should also be noted whether the provider's website appears high in Google search results: if so, the expert has indeed done everything right in SEO.