WordPress SEO

WordPress SEO: Enable search engine visibility, choose a responsive theme, use a clear page structure, optimize content through keyword research (Title, Description, URL, H1, Alt Texts) and set internal links. Plugins like Yoast help.

Anyone looking for a simple and versatile Content Management System (CMS) will quickly come across WordPress. In February, WordPress led the top 10 ranking of the most widely used CMS in the world, with a market share of 63.5%. Reason enough to take a closer look at the service and consider how to improve your WordPress SEO. For a long time, the provider has not only been traditionally used by bloggers but also in the shopping sector. We present measures and tools that make search engine optimization easier.

The most important points in WordPress SEO

Of course, it is not enough to use WordPress alone to rank in search engines. Because it is merely the system for your content, which you provide yourself and where, as everywhere else, you must perform search engine optimization. In Germany, Google is the most important search engine, as it is used by over 90% of searchers.

The most important point to ensure your website can rank on Google at all is to make the page in WordPress visible to search engines.

Further tips and possibilities on what you can specifically do for WordPress SEO can be found below.

WordPress Hosting

With WordPress Managed Hosting, you choose a host that is specifically geared towards WordPress. This relieves you of the work of hosting the server yourself. Security against hacker attacks is increased, and the version is always kept up to date. You need to invest a little money in the hosting, but that should be a given if you want to set up a website professionally and avoid even more expenses once problems arise.

The theme

Often, one would like to choose a design that immediately appeals to them. However, there are also some things to consider here. For example, the design should

Being responsive, meaning adapting to varying screen sizes
Have short load times; an initial load time should be under 3 seconds.
Have a clean HTML structure
Possess practical features
Having a team behind the theme that constantly checks the theme for relevance.

Website Structure

A WordPress site should have a good website structure. It is important to distinguish between pages and posts. While pages are hierarchical, posts are chronological. Pages can, for example, be set as the homepage. If you want to add a landing page, you do this with a page. If you want to install a magazine or blog, a post is suitable for this.

Posts can be assigned categories and tags. While categories are used to assign posts to a specific topic, tags are used, for example, to connect thematically related posts with keywords.

Navigazione a briciole di pane

A breadcrumb navigation is important for website visitors because it shows the user's position within the site. They are arranged hierarchically.

Content Optimization

Of course, WordPress SEO also includes excellent content optimization, as users are primarily kept there by the page content. This includes elements such as texts, images, and videos.

First, an in-depth keyword research should be conducted. What is the main keyword of a page? What secondary keywords exist that belong in the semantic environment of a text? Everything that is used in search engine optimization on other pages applies here as well. Primarily, texts need to be written that are SEO-compliant but, above all, readable for the users of the page. Only through natural texts for people will potential customers stay on the page and complete purchases or generate leads.

Important keywords should appear in the following elements:

H1 heading, dispersed in H2 headings
In the URL of a page
In meta-title
In the meta description
As ALT attribute of at least the post image
In the title attribute of images
In the introduction
Scattered in the text.

Images are also important for websites on WordPress. The rule here is that an image must have an acceptable size and should not slow down the loading time; it should fit the topic and be meaningful. Naturally, it should include ALT and title tags to be accessible and clarify the image's topic to Google with the help of the keyword. The image's file name should be in lowercase and contain the main keyword.

Content also includes internal and external links. Internal links indicate to Google which pages are particularly important and, ideally, increase the time visitors spend on the page. External links are advisable when you want to provide reliable sources in a text. Conversely, it is perfect when trustworthy sites link to your own site, as this strengthens the importance and page rank of your own website.

Useful WordPress Extensions

WordPress SEO can be supported by using meaningful plugins, i.e., extensions. We present two of them to you:

Yoast SEO

One of the most well-known SEO plugins is Yoast SEO. The plugin is an all-in-one tool that combines many functions. Here, you can enter the keyphrase of a webpage/post and check if it appears in important places. You can also enter and check your meta-description. An SEO analysis shows where there might still be room for improvement. The popular tool is a comprehensive solution for anyone wanting to improve their WordPress SEO.

El marco de SEO

The SEO plugin is something for everyone who no longer necessarily needs the beginner functions of Yoast. It is faster than many other plugins and comes without ads.

WordPress SEO for Success

Never to forget is that while plugins simplify SEO handling, they never relieve one from performing sophisticated search engine optimization on the content, meaning the text and the site, both OffPage and OnPage. By implementing all the tips, WordPress becomes a valuable provider with which you can bring your products to market and draw attention to yourself!