Search Engine Optimization Agency

You only make sales and profits as an operator of an online shop if your shop appears on the top positions in the search results of major search engines like Google and Bing. The rule here is: The higher your shop ranks in the Search Engine Results Pages (SERPs), the better! This is because most of your future customers only notice and click on the first few entries of the SERPs. As a successful shop operator, you want and should aim to reach the top positions in the search engine rankings of Google and Bing. If you're wondering how to place your shop on one of the podium places or even in the pole position on the web, then you should seek advice from a search engine optimization (SEO) agency and one of the agency's SEO consultants. SEO consultants are the experts who can show you potentials and help you utilize them, from the initial analysis, the SEO audit, through to developing an individual strategy and optimizing your shop. In fact, many influenceable (ranking) factors play a role in determining the position of your online shop or website in the SERPs. That's why consulting with real experts is so important. These factors include, for instance, high-quality content in the form of texts and blog articles related to your shop's assortment. Other important areas are efficient link building, good distribution of relevant keywords, and technical aspects such as optimizing the shop's loading times or ensuring good compatibility of the online shop for mobile browsers. To effectively arrange the interplay of these factors and compete at the top with Google and Bing, you should therefore rely on the advice of a competent search engine optimization agency.

Professional SEO through agency work

As one of Germany's top 100 agencies for search engine optimization, you are in the right place if you want to see your shop in the search engines ahead of your competition. Through continuous controlling, monitoring, and reporting of all factors, we keep all changes in view and flexibly adapt our strategy around link building and content creation. Only in this way can our SEO consultants and experts quickly and efficiently help your shop gain more visibility and traffic.

What does our SEO consultation provide?

The primary goal of our consultants is to develop a tailored SEO strategy for you. To achieve this, our experts check the technical requirements of your shop pages through a process called crawling. The next step, prior to consultation, involves checking the current Google and Bing rankings of the page, identifying key keywords, summarizing them by their semantic relevance, and analyzing the existing content on the website. In doing so, our experts use professional tools such as Sistrix, XOVI, the Google Search Console, and the SEO audit tool Screaming Frog. The results of these analyses serve as the foundation during SEO consultation to develop a successful strategy specifically for you and your shop pages. To achieve the desired goal, designing your shop with high-quality content or optimizing existing content is an important measure, which our consultants are happy to provide more detailed information on. Category texts and the development of additional informational pages with real added value by our search engine optimization agency not only arouse the interest of potential customers, but also ensure that the Google or Bing algorithm deems the page relevant and therefore important.

As experienced SEO consultants, we are here to support you in this process, so you can focus on your core business. In consulting and implementation, your wishes and concerns take top priority with us. We implement special priorities, topics, and suggestions quickly and reliably.

Providing value to your customers

Since people are not only searching for specific products but also seeking advice on everyday problems, situations, and circumstances, it is important to offer unique added value to the customer. For us as a professional agency for search engine and content optimization with our own editorial team, this means that with the help of advisory texts, not only directly purchase-interested people but also individuals from relevant target groups are addressed. These individuals may not have a direct intention to purchase but want to find advice on a topic related to your product portfolio via a search engine on the web. The advice provided by the text makes them aware of your site, your shop, and your range of products. To achieve this, relevant search queries are researched by us and implemented in editorial advisory texts. Your most important keywords and products are mentioned in a completely natural way, providing an opportunity for purchase.

Effective link building

Effective link building is, alongside consulting, also an important measure in our agency for search engine optimization, where other websites are encouraged to refer to one's own website with links, specifically backlinks. The aim is to generate as many high-quality backlinks as possible, which are deemed relevant by both searchers and the search engine itself. We at arboro ensure that the content we editorially create is rewarded with good positions by the search engine through "natural backlinks" on your site, enabling your website to be found more quickly in search. This means that the principle "quality over quantity" is applied. The right number of good links to your site is crucial, not the large amount, which is often penalized by Google in the case of link buying, link exchange, and the like.

arboro – Your agency for search engine optimization

We are your contact when it comes to effective search engine optimization of your online shop and competent consulting. With our team of experienced SEO professionals, we ensure more traffic and an optimization of the conversion rate. Benefit with your company from the work of our SEO consulting experts. In addition to search engine optimization, we are an official Shopware Platinum Partner for the creation and maintenance of your Shopware shop. Simply get in touch with us and be advised about our SEO optimization and e-commerce services!

Image credit: Adobe Stock / chaylek