Server-Side Tracking
from arboro.

With server-side tracking, we provide you with reliable, GDPR-compliant data—independent of ad blockers and browser restrictions. For precise analyses, better campaigns, and sustainable growth of your online store.

Server-Side Tracking: The future-proof Solution for your online shop

For online shops and all other websites, effective and privacy-compliant website analysis is indispensable and linked to the success of your online business. However, traditional methods of website tracking are increasingly reaching their limits. Users' privacy concerns, ad blockers, and growing regulatory requirements call for new approaches.

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With server-side tracking, you use a future-proof alternative that optimally protects your data while enabling meaningful analyses. With this solution, you make data-driven decisions and actively improve the user experience in your online shop. Rely on the broadest possible data basis for paid search ads and a sustainable content strategy.

Server-side tracking compared with Client-Side Tracking

In traditional client-side tracking, the user's web browser sends data collected via a Javascript tracking pixel directly to the tracking provider, such as Google Analytics. The script has gathered data on user behavior and now sends it directly to Google's analysis tool. Thus, there is a direct connection between your website visitor and Google Analytics. This can be easily blocked, and it inevitably transmits the IP address, which requires user consent in the EU.

With server-side tracking, on the other hand, the data is first sent to your own tracking server before being forwarded to the analysis platforms of Google, Facebook, or Hubspot. The server is operated by you, and the third party has no access to it. The server acts as protection for your customers against the data hunger of search giants. You receive all the necessary tracking information, access more data records, and do not have to accept any disadvantages compared to client-side tracking.

Your Advantages with server-side tracking

Improved data privacy: You have full control over your online shop's user data and can filter out sensitive information as well as IP addresses before they go to third parties. This way, you meet the GDPR data protection requirements without the user's consent and ultimately capture more relevant data sets.

Higher data accuracy: Server-side tracking is significantly less prone to ad blockers and data distortions by the web browser. You receive more reliable analyses of your user behavior.

Improved performance: Instead of numerous tracking scripts, your online shop only needs to load a single tag, which significantly reduces loading times and enhances the user experience. This applies not only to Shopware shops but to any online shop.

More control and flexibility: You decide which data is collected and to whom it is sent. This allows you to tailor your tracking specifically to your business goals.

Central administration: All tracking information is consolidated in one place, which increases clarity and facilitates privacy audits.

Basis of Performance Marketing of the future – also B2B

As a company, you are faced with the challenge of addressing your customers more specifically – this is precisely where server-side tracking will be your decisive advantage for your online shop in the future. Whether you operate in the B2B or B2C sector: the innovative tagging technology allows you new ways of customer engagement. Especially as a B2B marketing manager, you benefit from the extended opportunities in cross-channel marketing. You can perfectly address your target audience across all digital channels while providing a consistent brand experience. With precise data insights, you continuously optimize your marketing measures and guide your customers purposefully through the sales process.

Carefree Server-Side Tracking for your online business

Take advantage of server-side tracking for your online store without having to delve into the technical details yourself. Ensure that all campaigns on Google Ads, in search engine optimization, and in conversion rate optimization are planned and implemented in a data-driven way.

Our promise to you

Reliable response and answer times with arboro Shop Support

Regular updates for changes and extensions

Permanent optimization of your tracking system

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How much does Server Side Tracking cost at arboro?

Your investment amounts to a one-time fee of €1,998 or 6 monthly payments of €349 and offers numerous benefits. Server-Side Tracking for Shopware, Magento, Shopify, and other online shops is not only a technical necessity but also a strategic investment in the future of your online business:

With server-side tracking, you meet the GDPR data protection requirements without having to forgo valuable analytics.

By reducing the required tracking scripts, you speed up the loading times of your shop. This not only increases conversion rates but also the overall satisfaction of your customers.

With the more reliable and meaningful analyses that server-side tracking provides, you can continuously optimize your online marketing and product strategy. This way, you make well-informed, data-driven decisions for your company.

arboro accompanies you from the integration to the ongoing optimization of the tracking system in your online shop. You can fully focus on your core business while we take care of your digital infrastructure.

Contact us today to learn more about our server-side tracking for your online shop and make your shop ready for the future!

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