Kosmetikfuchs.de
The Kosmetikfuchs-Online shop: Good SEO results and easy navigation
The online shop of Kosmetikfuchs offers everything for true beauty. The extensive range includes numerous skincare products from well-known brands, allowing customers with various skin types and skin problems to find the right cosmetics for them—from simple everyday care for a good price-performance ratio to luxury care. Whether men's cosmetics, makeup, sun protection, or dietary supplements, the offering is diverse and constantly expanding.
Faits clés :
He who does not search long will find quick
Since the product range from Kosmetikfuchs is so vast, one of the main focuses was to make it as easy as possible for customers to quickly find the desired products. For this reason, the search function was improved. At the same time, a menu item lists all brands represented in the range in alphabetical order, making navigation extremely easy. Within the individual brand categories, a detailed filtering option was set up in a sidebar, where the corresponding brand products can be filtered according to various criteria - such as skin type, time of application, release date, and price. This way, users quickly find the right care products for their needs. Various plugins, updates, and a shop theme created by arboro also contribute to enhancing the user experience.
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Worthwhile Bonus system
Since Kosmetikfuchs works extensively with loyalty discounts, this was also implemented here. A customer group system (Fuchscard status) developed by arboro allows customers to rise to higher customer categories and thus receive larger discounts. The discounts depend on purchases from the previous year.
SEO with impactful Success
For Kosmetikfuchs, various search engine optimization measures were implemented, both in the editorial and technical areas. These measures are showing their effect. After the visibility index of the shop had previously remained relatively constant for a long period, with no significant decrease but also no outstanding increase, it increased with the arboro SEO strategy. The increase was initially gradual but continuous, and finally took a steep upward leap. Ultimately, it was possible to quadruple the visibility index and it continues to rise. Kosmetikfuchs is positioning itself on the first page or even in the top results for many relevant keywords. Especially for brands that are very important in the cosmetics industry, excellent positions in the SERPs were achieved. For some brand names such as Gertraud Gruber, the shop can position itself directly behind the manufacturer itself and has been able to maintain this position for a long time.
What does it say Kosmetikfuchs to collaborate with arboro
André Schnitzler, managing director of Schnitzler GmbH & Co. KG and owner of Kosmetikfuchs, says: "We are very satisfied with arboro. The visibility index and, consequently, the positions for many relevant brand keywords have improved significantly. The technical implementation of our customer loyalty system (Fuchstaler-Bonus & Fuchscard-Status) has been successful. The navigation in the shop is very customer-friendly, and the support is always open to further concerns. We have a lot planned and look forward to continued good cooperation."
Further references
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kauf.ch
Kauf.ch
How Kauf AG expanded their visibility with Shopware, SEO, SEA, and CRO in collaboration with arboro, tripled their revenue through ads, and increased their conversion rate by 150%.)
rekubik.de
REKUBIK.de
How REKUBIK increases its visibility and provides customers with a significantly improved shopping experience with Shopware updates, individual development, SEO, and SEA together with arboro.)
MeinHausshop.de
MeinHausShop.de
How MeinHausShop has been growing continuously with arboro for years – through Shopware optimization, sustainable SEO strategies, SEA, and technical development.
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