Kauf.ch
Swiss Shirt specialist meets SEA-SEO-Shopware specialist team
The Kauf AG is probably the most famous shirt brand in Switzerland and looks back on a great tradition. In 2024, the company will be 120 years young and will celebrate this anniversary with a special edition of the Jacob Kauf collection, in honor of the 60th birthday of Swiss blues singer Philipp Fankhauser.
The company philosophy is always linked with the idea of producing high-quality men's shirts while staying up-to-date. Today, this also includes an online shop for customers, where business and leisure shirts can be easily and quickly ordered to their homes. Serious and yet with a certain something, the Swiss love the shirts from kauf.ch and look forward to seasonal collections. The Swiss premium shirts of the Jacob Kauf line, which are 100% Swiss Made from thread to button, are also very popular and meet the high demand for quality and sustainability with tradition, philosophy, and a love for men's shirts.
Claves
Maintenance, support, and connection for a better Ventas-Rendimiento
The basis of all online marketing activities is an online shop that is functional and stylish, supporting customers during their purchase. For faster loading times, images were converted in the shop. The integration of Doofinder as a search engine also benefits loading times, as it ensures that the intelligent search for items now runs externally. The re-adjustment of the filters makes shopping in the shop easier and more intuitive for the customer. At the same time, our developers ensured that with an extension of the interface, product maintenance works more comfortably and reliably for the purchasing staff. By connecting to Galaxus.ch, the company uses an additional sales channel.
Marketing for the Swiss shirt brand
Search Engine Optimization – Place 1 for "men's shirts" before Zalando and Bonprix
For our search engine optimization experts, it was clear that there is an opportunity to position a major brand in the rankings here. The objectives of the optimization were quickly identified: Since the brand Kauf has strong appeal, the aim is to cover as many important keywords that match the range as possible with their own category. The optimization concept is complemented by an advisory magazine that provides customers with tips on outfits, shirt care, and pre-purchase questions.
It quickly became clear that the combination of the right optimization strategy and the brand Kauf would be successful. The shop not only secured top rankings for key terms like "men's shirts" (rank 1)*, "Swiss shirts" (rank 1)*, or "shirt" (rank 4)*, but also expanded keyword-wise thanks to new ideas from the arboro analysts. Thus, for virtually every cut style, shirt color, or pattern represented in the assortment, they achieve very good rankings on Google, at least in the top 10, often even in the top 5. These positions will be solidified and expanded.
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Search engine advertising – Revenue tripled – CRO +150%
With the takeover of the SEA account, the arboro SEA team also engaged intensively with the exclusivity of the shirts from Kauf.ch and the unique aspects of the brand. Target group and competition analyses highlighted the current situation. The vision was clear: These high-quality shirts must be seen and reach the right customers.
In the past 12 months, arboro has nearly tripled its revenue from ads compared to previous months. The SEA team tested various campaigns and wordings to place the ads more strategically. Optimization measures made the campaigns even more effective, boosting the conversion rate by approximately 150%. Qualified traffic was drawn to the site, and campaigns became more economical.
In close collaboration with the customer, the arboro SEA team plans and implements actions. During important seasonal events, the ads analysts use the functions and features of Google Ads to explore opportunities and limits. Thanks to this intensive and strategic work, arboro has achieved stable growth in the past 12 months and strengthened the position of Kauf in the market.
Thanks to the connection to arboro CSS at a fixed price, Kauf AG also saves 20% on Google margin for each click on the Google Shopping ads.
A happy Customer is the purpose of our work.
This is what Gaby Kauf, Managing Director at Kauf AG, says about working with arboro: "We had a good feeling from the start with the open and friendly staff at arboro, but the quick and good results still pleasantly surprised us. We have gained traffic and sales, our shop is technically improved, and our advertising is more efficient. Additionally, arboro provides me with transparent reporting and offers personal explanations when needed. I can confidently recommend arboro and look forward to further collaboration."
Further references
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MeinHausshop.de
MeinHausShop.de
How MeinHausShop has been growing continuously with arboro for years – through Shopware optimization, sustainable SEO strategies, SEA, and technical development.)
rekubik.de
REKUBIK.de
How REKUBIK increases its visibility and provides customers with a significantly improved shopping experience with Shopware updates, individual development, SEO, and SEA together with arboro.)
Kosmetikfuchs.de
Kosmetikfuchs.de
How Kosmetikfuchs quadrupled its visibility and significantly improved the shopping experience with optimized navigation, smart customer retention, and a sustainable SEO strategy together with arboro.
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