Exclusively for arboro clients
arboro.PULSE: Your shop. At a glance.
The client cockpit for Shopware and Shopify stores.
Most store owners find out once a month how their shop did. You see at any time how it is doing.
Around the clock, our diagnostic systems check your shop: technology, Google Search, Google Ads and your visibility in AI assistants. Pulse shows you at a glance what matters, what we are prioritising and what arboro has already done.
Shopware & Shopify development · Support · Agency switch · Shop migration · SEO/GEO · SEA · AI commerce
Five logins, one monthly report. And still no answer to the simplest question.
How is my shop doing?
This question should be easy to answer. In practice, the answer is spread across many places: Google Analytics, Search Console, Google Ads, Merchant Center, the shop backend, plus reports from one or more service providers. Each system shows one piece. None shows the whole picture.
So you wait for the monthly report. And that has a fundamental problem.
A monthly report is a rear-view mirror.
It shows what happened last month. By the time it reaches you, an error from the first week is already three weeks old. The revenue it cost is gone. And whether the report answers the right questions is decided by whoever writes it.
The report and the conversation about it remain important, because that is where strategy is made. But between two reports, you should not be left in the dark.
Three situations many store owners know:
The campaigns are running. Just not for your bestsellers.
Products were disapproved in Merchant Center. Google Ads keeps running, but no longer for part of your range. Later, the report shows a lower ROAS.
A category quietly disappears from Google.
After an update, a high-revenue category is set to noindex. Visibility drops week by week. It gets noticed when the curve has been pointing down for a while.
You don’t know exactly what your agency did last month.
Not because nothing happened. But because good work is often invisible. An error that was fixed before anyone noticed never comes up in any conversation.
This is not an oversight on your part. It is a structural problem. Your shop has grown faster than the tools you use to keep track of it.
Many agencies look after shops. We take responsibility. Pulse makes it visible.
Whoever is responsible for a shop has to know how it is doing. Not once a month, but every day. That is exactly why we built our own diagnostic systems.
And because responsibility only creates trust when it can be verified, you see the same data we do. Prepared for you, without the detour through a report.
“Transparency. Not just in the monthly report.”
What changes with Pulse.
| Classic, report-based collaboration | arboro with arboro.PULSE | |
|---|---|---|
| How you learn about your shop’s condition | In the monthly report or a meeting | Yourself, at any time, in the cockpit |
| How errors get noticed | Often only through customers or your own spot checks | Automated checks around the clock |
| Order of work | Often by number of errors | By commercial impact |
| Visibility in AI assistants | Usually not measured | Measured, with trend and margin of error |
| Proof of work | Activity list in the report | “Done for you”, always up to date |
| Data on tech, SEO and SEA | Spread across different providers | In one cockpit, for one team |
Classic, report-based collaboration
- How you learn about your shop’s condition
- In the monthly report or a meeting
- How errors get noticed
- Often only through customers or your own spot checks
- Order of work
- Often by number of errors
- Visibility in AI assistants
- Usually not measured
- Proof of work
- Activity list in the report
- Data on tech, SEO and SEA
- Spread across different providers
arboro with arboro.PULSE
- How you learn about your shop’s condition
- Yourself, at any time, in the cockpit
- How errors get noticed
- Automated checks around the clock
- Order of work
- By commercial impact
- Visibility in AI assistants
- Measured, with trend and margin of error
- Proof of work
- “Done for you”, always up to date
- Data on tech, SEO and SEA
- In one cockpit, for one team
Measured in depth. Displayed: what you need.
arboro.PULSE works on three levels.
Specialised systems for every area
In the background, several diagnostic systems developed and operated by arboro are at work. Each specialises in one area: shop technology, SEO, Google Ads, GEO and tech stack. They check your shop in detail, with thousands of data points. Our developers and our SEO, GEO and SEA experts work with this data every day.
Everything important at management level
Pulse prepares this data for you: an overall score, a traffic light, one sentence in plain language and the key figures. Within seconds you see whether everything is running or where something needs attention.
From the KPI down to the individual product
If something catches your eye, click into it: from the area to the detail page, and from there to the affected page or product in your shop. Every issue is explained: What it is about. Why it hurts. What needs to be done.
Overview. Cause. Solution.
Pulse makes issues visible. Our experts solve them.
A long list of errors helps no one. What matters is what happens next. That is why at arboro, no finding ends in the cockpit.
Detect
The system finds
Assess
An expert assesses what matters
Prioritise
By commercial impact
Fix
Implemented by your team at arboro
Prove
Done and visible
The system finds
The diagnostic systems check your shop around the clock and report anomalies. Before an alert goes out, they check a second time.
An expert assesses what matters
Our developers and SEO, GEO and SEA experts review relevant findings, classify causes and decide where action is needed.
By commercial impact
Outages, checkout errors and security issues come first. After that, what counts is how many visitors and how much revenue the affected pages bring. Errors on pages hardly anyone visits can wait.
Implemented by your team at arboro
Our developers fix technical errors through your shop support, under the terms of your SLA. Our experts implement SEO, GEO and SEA measures within the scope of your respective contract. Tested on a staging environment, larger measures agreed with you.
Done and visible
Fixed items appear under “Done for you”. So you also see the work that would never have been noticed.
Five areas. One cockpit.
Can your customer buy?
· Availability and response time every few minutes, around the clock; the interval depends on shop size and SLA level · Regular simulated purchases step by step through to checkout, without a real order · SSL certificate, domain expiry, security settings, tracking and cookie consent, load times based on Core Web Vitals · 90-day calendar of your availability with every incident and its duration Your benefit: Outages and checkout errors are noticed before customers buy elsewhere.
Is your shop being found?
· Our own crawler with more than 140 checks per page · Errors linked to visits and revenue of the affected pages from Google Analytics 4 and Search Console, where data is available · Google visibility over time, visits and revenue from search, your most important pages · Check notes on mandatory information in the shop, for example missing unit prices Your benefit: You see which errors sit on pages that generate revenue.
Is your ad budget working?
· Revenue, ad spend, ROAS and cost-revenue ratio, daily from Google Ads, Analytics and Merchant Center · Account audit with around 75 weighted checks and a score from 0 to 100 · Status of every product in Merchant Center: active, limited or disapproved, with the reason · Discrepancies between Google Ads and Analytics become visible Your benefit: You see where product disapprovals and faulty landing pages are slowing down your campaigns.
Does ChatGPT recommend your shop?
· How often AI assistants such as ChatGPT, Gemini, Claude, Perplexity and Copilot mention your shop when customers ask typical buying and expert questions · Whether your shop appears in AI Overviews and AI Mode in Google Search · Which providers are mentioned instead, and which sources the answers rely on · Your mentions over time: you see how your visibility in AI systems develops · Technical AI readiness of your shop and visits from AI assistants Your benefit: You see whether and how AI assistants make your shop and your products visible.
What is inside your shop?
· Shop system and version, including the gap to the current version · Hosting, server, CDN, payment methods, tracking and consent tools, extensions · Assessment of how well your shop is prepared for AI assistants and automated purchasing Your benefit: Outdated versions and gaps at a glance, before they become a risk.
Which areas you see in Pulse depends on the services arboro is responsible for in your shop.
What you see when you open Pulse.
The overall score
A number from 0 to 100, a traffic light and one sentence in plain language. For example: “Your shop is running well. We are addressing a few points specifically.”
Next up
The most important open items across all areas, sorted by priority. With an explanation, the affected pages and the option to ask a question directly.
Done for you
What arboro has fixed in the last 90 days. Including what was never noticed because it was dealt with in time.
What we checked for you
Checks, test purchases, audited pages, products and AI answers. In big numbers, so that what otherwise happens in the background becomes visible.
Always with you
Pulse runs in the browser on desktop, tablet and smartphone. No installation, no software. Tables can be sorted and searched, and many areas show periods from 7 days to 12 months.
Is your shop recommended by ChatGPT?
More and more customers no longer ask Google, but an AI assistant: “Which shop has the best selection of …?” or “What should I look out for when buying …?”. The answer names three or four providers. Most store owners don’t know whether their shop is among them.
Pulse measures it. We ask the AI systems the questions your customers ask, and we ask them several times, because the answers vary. Then we show you how often your shop is mentioned, who is mentioned instead and which sources the answers rely on.
Measured the way your customers search.
We measure as close as possible to what your customers actually see. We ask ChatGPT, Gemini and Copilot through their real interface, like a logged-out user. Perplexity and Claude answer with live web search. We measure AI Overviews and AI Mode in Google Search for your target market: Germany, Austria or Switzerland.
Measured, not estimated.
Every value comes with its margin of error. So you can tell how reliable a measured mention rate is and whether a change actually means something.
What matters is the trend.
A single measurement is a snapshot. It gets interesting over time: Are you mentioned more often? Is a competitor pushing your shop out? Are the AI systems relying on new sources? Pulse shows you the development, so you see how your visibility in AI systems changes.
For all clients. In depth with SEO & GEO.
GEO measurement with trend history is included in Pulse for all arboro clients. With an SEO/GEO contract, you get arboro.PULSE Pro with a much broader measurement:
| arboro.PULSE Standard | arboro.PULSE Pro | |
|---|---|---|
| Monitored AI systems | 3: ChatGPT, Gemini, Google AI Overviews | 7: ChatGPT, Gemini, Claude, Perplexity, Copilot, Google AI Overviews, Google AI Mode |
| Monitored questions | 50 | 250 |
| Trend over time | included | included |
| Included | for all arboro clients | with an SEO/GEO contract |
arboro.PULSE Standard
- Monitored AI systems
- 3: ChatGPT, Gemini, Google AI Overviews
- Monitored questions
- 50
- Trend over time
- included
- Included
- for all arboro clients
arboro.PULSE Pro
- Monitored AI systems
- 7: ChatGPT, Gemini, Claude, Perplexity, Copilot, Google AI Overviews, Google AI Mode
- Monitored questions
- 250
- Trend over time
- included
- Included
- with an SEO/GEO contract
Read what GEO means for your shop on our page on GEO for online stores.
For a single shop. In 30 days.
Real figures from a client shop in Pulse, October 2026, anonymised.
Nobody sees this work in a monthly report. In Pulse, you see it every day.
Pulse doesn’t wait until you take a look.
A cockpit is great when you have time to look at it. A checkout error doesn’t wait for that.
That is why Pulse reports on its own. Before an alert goes out, the system checks a second time. This reduces false alarms. If the error is confirmed, the alert goes out according to severity:
Notices by email or ticket
Incidents immediately via Microsoft Teams
Critical errors additionally by SMS
Together we decide who receives which alert: our team, your head of IT, your tech team or management. For planned work, we set maintenance windows so that no unnecessary alarm is triggered.
Detection time instead of response time.
Most contracts define how quickly someone responds once an error has been reported. Pulse shortens the time before that: until anyone even notices that something is wrong. More on this on our shop support page.
Better conversations, because everyone looks at the same thing.
In the regular check-in, you and we open the same cockpit. The key figures are in one place, and where data sources differ, it becomes visible and is assessed together. And because developers and SEO, GEO and SEA experts at arboro work in one permanently employed senior team, a finding that affects several areas doesn’t end up stuck between three service providers.
A tool that never corrects itself is more dangerous than one that makes mistakes.
Every check rule is only as good as its definition. When Pulse reported 574 products without a unit price in one shop, our experts took a close look. The rule was too strict. After the correction, one genuine case remained.
We share this because it shows how we work: findings are reviewed by people, and rules are continuously sharpened. Pulse measures and shows. Experts decide and act.
What Pulse is not.
Pulse is not a promise of rankings, revenue or mentions in AI assistants. It is the basis for doing the right things first. Notes on mandatory information such as unit prices are check notes, not legal advice.
Transparency for you. For no one else.
Pulse is not an add-on product. It is part of working with arboro.
arboro.PULSE is not for sale. It is available exclusively to arboro clients and 100% included, with no licence fee and no surcharge. Because Pulse is the tool we use to take responsibility for your shop. Which areas you see depends on your services: shop support, SEO & GEO or Google Ads. With an SEO/GEO contract, you get arboro.PULSE Pro. Which services suit your shop and what they cost is something we discuss in the initial consultation.
Pulse is made for managing directors and those responsible for online stores for whom the shop is a business-critical revenue channel. And who expect their agency to take responsibility and be open about how the shop is doing.
Initial consultation
We talk about your shop, your goals and how you work with providers today. We show you Pulse live on a sample shop and clarify which services and areas make sense for you.
Connection
We connect your shop, Analytics, Search Console, Google Ads and Merchant Center with read-only access. You don’t need to install anything.
Your access
You receive your personal access with two-factor login. Together we decide who is notified for which alert.
First findings
The very first check runs show where your shop stands. We discuss the most important points with you and agree on the order.
Frequently asked questions about arboro.PULSE.
arboro.PULSE is arboro’s client cockpit. In the background, specialised diagnostic systems check your shop around the clock: shop technology, SEO, Google Ads with Merchant Center, GEO and tech stack.
Pulse brings the results together and presents them so you see at a glance what matters, and can drill down to the individual page or product when needed. Our experts work with the same data in full depth.
Nothing extra. arboro.PULSE is 100% included for arboro clients and available only to arboro clients.
Which areas you see depends on the services you have booked. With an SEO/GEO contract, you get arboro.PULSE Pro with extended GEO measurement.
All arboro clients get arboro.PULSE Standard; Pro is included in SEO/GEO contracts.
Standard: GEO measurement with 50 questions in 3 AI systems: ChatGPT, Gemini and AI Overviews in Google Search.
Pro: 250 questions in 7 AI systems: additionally Claude, Perplexity, Copilot and AI Mode in Google Search.
You see the trend of your mentions in both versions.
arboro. Our developers and SEO, GEO and SEA experts review relevant findings, classify causes and prioritise by commercial impact.
We fix technical errors through your shop support, under the terms of your SLA. We implement SEO, GEO and SEA measures within the scope of your respective contract. You see completed items under “Done for you”.
No. Pulse runs in the browser on desktop, tablet and smartphone.
arboro sets up the connections to your shop, Google Analytics, Search Console, Google Ads and Merchant Center, with read-only access only.
Shop technology is checked around the clock every few minutes; the exact interval depends on shop size and SLA level.
Google Ads and Merchant Center are analysed daily, and the SEO analysis runs in regular passes. Pulse refreshes overnight and also when you open it, if the last update is more than four hours old.
Critical errors don’t wait for this refresh: they trigger an alert immediately.
No. Pulse simulates the purchase process step by step through to checkout, without placing a real order.
This way, it gets noticed when a step fails, without creating test orders in your shop.
The system checks a second time to reduce false alarms. If the error is confirmed, notifications go out by email, ticket, Microsoft Teams or SMS, depending on severity.
Our team sees the finding with all details and deals with it. Once the item is done, it appears for you under “Done for you”.
We decide that together. Options include our team, your head of IT, your tech team or your management, each according to severity.
For planned work, we set maintenance windows.
Only your company and your team at arboro. Access is protected with two-factor login, and every access is logged.
Data is processed in the EU, and a data processing agreement is in place.
No. Pulse works with read-only access only. Test purchases and technical checks run via the public storefront, just like a visitor.
Changes are made by our developers and experts, tested on a staging environment.
Yes. Pulse supports Shopware 5, Shopware 6 and Shopify, arboro’s core systems.
GEO stands for Generative Engine Optimization: your visibility in AI assistants and AI search results.
Pulse asks AI systems the typical buying and expert questions your customers ask, several times, as close as possible to what your customers see: through the real interface like a logged-out user or with live web search, and for Google, in your target market: Germany, Austria or Switzerland.
The analysis shows how often your shop is mentioned, who is mentioned instead and which sources the answers rely on, with margin of error and as a trend over time. Pulse Standard measures 50 questions in 3 AI systems, Pulse Pro 250 questions in 7 AI systems.
No. Pulse measures and shows. It ensures that errors are noticed early and dealt with according to their commercial impact.
The results come from the work of our experts.
Yes. For SEO/GEO and Google Ads, you will continue to receive your monthly report with proof of activities and, on request, a Teams call.
Pulse doesn’t replace the conversation, but it does replace waiting for it.
How long would it take today before you know how your shop is doing?
If the answer is “until the next report”, a conversation is worthwhile. Together we look at where your shop stands today and what working with arboro could look like, and we show you arboro.PULSE live.
No sales theatre. No standard pitch. Just a conversation with people who understand e-commerce and will also tell you when something doesn't make sense.
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