Content for Shopware and Shopify stores.

If we take responsibility for your store's SEO, GEO and content, packages start at €1,999 per month excl. VAT, with a 12-month term. We need the twelve months because copy, technology and AI visibility build on each other and only reach their full effect together.

Individual content packages, for example for your most important categories or a buying-guide section, are calculated by scope in the initial call.

Pricing models at a glance:

• Full responsibility for SEO, GEO & content:

  • From €1,999 per month excl. VAT with a 12-month term. In steps of €1,000 depending on range breadth, number of countries and volume of copy.

• Individual content packages:

  • We agree scope and number of pages in the initial call, as a fixed price or hour budget.

• Transparent to the minute:

  • Every minute is recorded and documented in the activity report, at a uniform rate of €150 excl. VAT.

Predictable content costs with substance. You don't invest in volumes of text, but in copy that sells and is found in search engines and AI answers alike.

Yes. You can book category texts or blog and buying-guide packages at any time without an SEO/GEO package. This works well if your marketing team or a partner agency already steers the strategy. We agree scope, volume of copy and budget in the initial call.

How a content-only package works:

• Copy based on search intent:

  • We write for core categories, buying-guide sections or shopping advisors, structured around what your customers search for and ask.

• Publishing as you prefer:

  • You receive the copy as a document, or our team enters it, including formatting, links and meta data, directly into Shopware or Shopify.

• Template adjustments as needed:

  • If the display requires changes in the theme, for example FAQ sections with structured data, our developers implement them via store support. Or your agency receives a ready-made ticket.

Targeted editorial relief without a full mandate, with the same editorial team and the same review as in ongoing collaboration.

We use AI for research, outlining and product data. Writing, checking and approval are done by people. Unchecked AI text sounds interchangeable and quickly contains false information, for example on dimensions or compatibilities. Google favors content with real experience and expertise (E-E-A-T), and that is exactly what no language model delivers.

How our editorial team works with AI:

• AI as a tool:

  • It helps structure product data, cluster search intents and draft outlines and FAQ structures.

• People write:

  • Our editors write out every text, with your industry's terminology and in your brand's tone.

• Facts are checked:

  • We check specifications, dimensions, compatibilities and legal wording by hand. No text goes live without editorial review.

Efficiency through AI, responsibility with people. You get copy your customers enjoy reading, that Google trusts and that AI answer engines can cite.

For individual texts, you can. An AI writes a decent category text in seconds. What it lacks, however, decides between purchase and bounce: the expertise from your company, the questions your customers ask your support team, and the experience of which product suits which use. Without that, you get the same text your competitor gets from the same tool.

Where pure ChatGPT copy reaches its limits:

• No knowledge advantage:

  • The language model knows general training data, but not the fit experience, material advantages and customer objections from your everyday business.

• No implementation:

  • A text document doesn't bring rankings. The copy has to be placed cleanly in the template, linked to the right categories and marked up with structured data.

• No measurement:

  • Only clean tracking shows whether a text sells. Without measurement, you don't know which copy works and which just fills space.

We use AI ourselves, as a tool. Responsibility for content and impact lies with our senior experts.

From short conversations with you and more than 100 store projects. We don't need a lengthy briefing. The subject-matter direction comes from you, the search- and sales-psychology-driven presentation from us.

How we build the knowledge for your copy:

• Short exchange instead of workshops:

  • We clarify key messages, target groups and special features in short conversations, without holding up your team with questionnaires.

• Real customer signals:

  • We analyze service requests, reviews and the search terms in your store search. That tells us what your customers really ask before buying.

• Our own research:

  • We research specifications, use cases and the market environment ourselves, whether technical B2B components or consumer goods that need explaining.

Copy with real product understanding, with hardly any effort on your side, that you usually only need to approve.

No. If a text doesn't yet fit in tone or content, you mark the passages and our editorial team rewrites them. To keep this rare, we clarify your brand voice, preferred and forbidden terms and your subject-matter priorities in the kickoff call.

So you don't have to step in yourself:

• Corrections included until it's right:

  • A short comment is enough, and we refine the text for as long as it takes to get it right.

• A dedicated editor:

  • Your store has a fixed contact in the editorial team. With every text, they know your range better, and comments become rarer.

• Publishing on request:

  • After your approval, our team enters the copy, properly formatted, into Shopware or Shopify, with meta data, headings and links.

You keep full control through short approvals, but don't have to write or rework a single paragraph yourself.

That depends on the package and type of copy, because we plan by impact, not by quantity. A core category with a selection guide and FAQ takes far more time than a small subcategory. We invest the time where it has the greatest influence on revenue and visibility.

How copy volume is managed:

• By lever, not by quota:

  • In some months we build out two or three main categories, in others five to ten compact texts for subcategories are created.

• Transparent to the minute:

  • Research, writing and publishing are recorded to the minute and documented in the monthly activity report.

• Fixed quantities for content packages:

  • If you book an individual package, the number and scope of texts are bindingly defined before we start.

Your budget goes into the pages that make a difference, not into filler copy.

Reworked pages that already rank often respond within a few weeks. New pages usually need two to six months. That's why we usually start with existing pages, where the fastest commercial lever lies.

How we make the impact visible:

• Baseline before every change:

  • We record clicks, impressions, rankings and conversions before we adjust a page.

• Existing pages first:

  • Pages that already have Google's trust benefit fastest when gaps are closed and structures sharpened.

• Monthly report per page:

  • You see the development of each reworked page individually and can precisely assess what the copy achieves.

Reliable performance tracking instead of promises, with before-and-after documentation for every text.

No. We focus on categories, buying guides and service content, because that's where customers compare and make their purchase decision. On the product page, body copy is rarely the lever; clean product data is. More on our page about product data and PIM.

Why we prioritize categories and data:

• That's where the decision is made:

  • Customers search for categories, use cases and solutions. A category page with a selection guide and FAQ leads them to the right product.

• Facts instead of prose:

  • On the product page, customers scan dimensions, material, compatibility and delivery time. Long descriptions are hardly read.

• Data for AI systems:

  • AI assistants only recommend products with consistent, structured information. That comes from product data management, not from body copy.

Editorial time where it moves purchase decisions, and product pages that convince with clean data.

Not necessarily. Many store blogs bring visitors but no buyers, because the path to the product is missing. We decide which format fits based on your range and how your customers search.

Which format fits your store:

• Advice directly in the category:

  • If customers already know what they're looking for, such as “waterproof women's hiking boots”, the advice belongs on the category page: selection guide, fit notes and FAQ.

• Guide pages:

  • For products that need explaining, such as “planning a solar system for a flat roof”, guides that link specifically into your range work well.

• A dedicated magazine:

  • A magazine pays off if you regularly want to show application examples or expertise that doesn't fit into any category.

Advice and expert content exactly where it drives revenue, instead of articles nobody maintains.

Yes. Your store agency stays on board; there's no need to switch. For more than 15 years, we have been working in partnership with external service providers and in-house development teams. Your agency keeps full control over the code.

How working with your agency works:

• Ready-to-implement tickets:

  • Instead of vague recommendations, your agency receives target URLs, template placement specifications, code for structured data and notes on internal linking.

• Support, not competition:

  • We deliver the content and SEO foundation; your agency implements it in its usual environment.

• Direct implementation when capacity is tight:

  • If your agency is fully booked, our own developers implement the changes, test them and put them live.

arboro's content and SEO expertise, while your proven setup keeps running smoothly.

To you. Once paid in full, the exclusive usage rights to all copy transfer to your company, unlimited in time and territory. There are no licensing traps or hidden ties.

The transfer of rights at a glance:

• Complete transfer of rights:

  • You receive the exclusive usage rights to all approved and paid content.

• No follow-up fees:

  • There are no license costs or other charges for continued use.

• Free use:

  • You can edit the copy and use it anywhere, in your store, in catalogs or in newsletters, even if our collaboration ends.

Legal certainty and lasting value: every investment in your copy stays with your store and your brand.

No. Every text is written for search engines and AI assistants at the same time from the start. GEO is not an add-on with us, but part of every text, at no extra charge.

Why GEO is standard with us:

• Clear, citable statements:

  • We phrase key statements, product benefits and specifications so that ChatGPT, Perplexity or Google AI Overviews can capture and cite them directly.

• The same criteria as for Google:

  • What makes a text helpful for Google, experience, expertise and verifiable facts (E-E-A-T), also makes it a source for AI systems.

• Structured data included:

  • Marking up FAQ and definition blocks with Schema.org is part of our regular craft.

One text, two channels: visible in Google rankings and citable in AI search.

Yes, regularly, with contacts at arboro Schweiz GmbH. Swiss buyers expect their own tone. Only then does copy come across as trustworthy and get recognized as a suitable source on google.ch and in AI answers.

What we pay attention to in Swiss copy:

• Spelling and terminology:

  • Consistently “ss” instead of “ß” and local terms such as “Offerte”, “Velo” or “parkieren”.

• Market and buying habits:

  • Prices in CHF, notes on delivery and customs, Swiss payment methods and a factual, understated tone.

• Clean country versions:

  • We separate German, Austrian and Swiss versions technically so that Google assigns each version to the right country.

Copy written for Swiss customers, not just translated.

For email campaigns, there's our newsletter marketing. We deliberately don't offer social media copy. We focus on channels that measurably drive revenue. With a newsletter, you reach your existing customers directly, with your own customer data and without paying for every click.

How we connect newsletters and content:

• Email sequences for your store:

  • We plan, write and automate welcome series, abandoned-cart flows and regular campaign newsletters.

• Using content twice:

  • We prepare new guides and category texts for your subscribers so they lead from the inbox straight into your store.

• No social media:

  • Social media management is not part of our offering. Our capacity goes into content, technical SEO, GEO and email marketing.

Clear specialization in channels that activate your existing customers and measurably sell.