SEO & GEO for Shopware and Shopify
SEO agency for online stores: visible on Google and in AI answers
Your customers search every day for what you sell. If your store is not at the top, they buy from the competition.
SEO, GEO, content and in-house Shopware and Shopify development work together in one team at arboro. What is recommended is implemented by the same team.
What missing visibility costs your store
Missing visibility does not show up on any balance sheet. It shows up in orders that end up elsewhere.
Demand that passes you by
Anyone searching for a specific product usually wants to buy. Every one of these searches without your store is a customer for your competitor. And once someone has bought there and was satisfied, they stop searching next time and order there directly again.
Revenue you pay for click by click
With Google Ads, every visitor costs money. Organic visibility is something you build over time instead of buying it again every month. Together, both lower your cost per order.
Missing presence in AI search
A growing share of research happens in ChatGPT, Claude, Gemini, Perplexity or Google's AI Overviews. Anyone not named there as a provider often does not even make it into the comparison. And what an AI recommends feels like neutral advice to your customers: the trust bonus then goes to your competitor.
A lead that others are building
Visibility in your category grows over time, and every month builds on the previous one. Whoever starts today is hard to catch up with in a year. The only question is whether this lead is yours or your competitor's.
Why SEO does not work in many stores
Many stores that come to arboro have already done SEO. There was an audit, a long list and monthly reports. What was missing was the implementation.
The SEO agency recommends, the shop agency is supposed to implement, and internal IT has other priorities. The list moves from desk to desk. A year later, rankings are roughly where they were, and the budget is spent.
It is rarely about the expertise of those involved. It is about how the work is split: Whoever recommends does not implement. Whoever implements is not measured by results. And in the end, nobody is responsible for your rankings except you.
At arboro, recommendation, implementation and results are in one hand. Whoever finds the problem also makes sure it gets solved.
SEO, GEO, content and development at one table
At arboro, detecting, implementing and taking responsibility sit in one team. A typical case shows what this means for your store:
Detect: After a store update or the installation of a filter plugin or filter app, thousands of filter pages suddenly end up in Google's index, and a high-revenue category loses visibility. arboro.PULSE flags the anomaly before it hits revenue. Without ongoing diagnostics, something like this only surfaces at the next manual analysis or when a customer complains.
Implement: The SEO consultant discusses the cause directly with the developer on the same team. No ticket to another agency, no quote, no coordination loop. The fix is tested on the staging system and put live. In parallel, the content team reworks the category and the GEO team checks how the topic appears in AI answers.
Take responsibility: The team is measured by your organic revenue, not by completed tasks. Responsibility for the result lies where the levers are, and no longer with you alone.
Detect with arboro.PULSE
Analyze the cause
Implement & test
Go live & measure
No handovers between service providers
Until now, you have been the project manager between SEO agency, SEA agency, shop agency and internal IT: you forward emails, follow up and hear that someone else is responsible. At arboro, this role disappears. Technical SEO is included in the package and implemented by in-house developers. You have one contact instead of three service providers.
A team that knows your store
At many agencies, the contact person changes just when you have got used to each other. You explain your store from scratch again, and knowledge is lost with every change. At arboro, your SEO consultant from the check-up remains your contact. The team knows your store down to the code, often including areas nobody internally keeps an eye on anymore, and develops it strategically with you. This is possible because the people at arboro do their work with passion and stay for a long time: arboro has been a kununu Top Company every year since 2022.
A partnership that lasts for years
Many agencies think in quarters: quick wins for the next report, extra services that sell well. At arboro, a different calculation applies. More than 50% of clients have worked with arboro for over eight years, and that kind of partnership only develops if every recommendation fits your strategy in the long term. That is why you will also hear when a measure does not pay off for your store. And knowledge of your store, your range and your history grows every year instead of getting lost.
Measured by business results
Many reports mainly show how busy the agency was. What it brought your store remains unclear, and when problems arise, you have to ask yourself. At arboro, it is the other way round: success is measured by organic revenue, inquiries and visibility. Every month you receive a report with an activity log and an update on how SEO and GEO topics and your store's visibility are developing. A Teams call is available on request, and you can reach your team directly. If something stands out, arboro contacts you before you have to ask.
 "kununu Top Company 2026")
 "Emmanuel Zouboulis")
Emmanuel Zouboulis
Head of SEO/GEO | Prokurist
)
René Härer
Head of Content
 "Daniel Böttcher")
Daniel Böttcher
SEO/GEO-Manager
)
Sebastian Lörz
Technical Online Marketing
 "Andra Schmidt")
Andra Schmidt
Senior Content Managerin
)
Benjamin Breuer
Senior Content Manager
Who works on your store
Good SEO/GEO results come from people who really know your store.
Six specialists for technical SEO, GEO and content
Your store is not looked after by a single consultant but by a well-coordinated team. That way, knowledge about your store never depends on one person.
Closely linked with in-house development
The SEO team discusses technical measures directly with the in-house Shopware and Shopify developers. Content and GEO work on the same pages in parallel instead of waiting for approvals one after the other.
Contacts who stay
Your SEO consultant from the check-up remains your contact during ongoing support. You do not have to explain your store to a new consultant every six months.
Results from client projects
Many clients have worked with arboro for years. Store development, SEO, SEA and content are in one hand. Read what was implemented in each project in the success stories.
 "RCT-Online")
rct-online.de
Rct-online.de
Numerous innovations for Reichelt Chemietechnik B2B: arboro combines analysis, SEO strategy and the RCT magazine as a strong specialist medium and SEO factor. "Drogerieshop24")
drogerieshop24.ch
Drogerieshop24.ch
How Drogerieshop24, together with arboro, reorganized the category structure, positioned the Abderhalden own brand more clearly and significantly increased visibility "MeinHausShop")
meinhausshop.de
MeinHausShop.de
How MeinHausShop has been continuously growing together with arboro for years – through Shopware optimization, sustainable SEO strategies, SEA and technical further development. "REKUBIK")
rekubik.de
REKUBIK.de
How REKUBIK, with Shopware updates, custom development, SEO and SEA, is increasing its visibility together with arboro and offering customers a significantly improved shopping experience.
How a store develops always depends on its starting point, competition and technical foundation.
Detect the silent errors before they cost visibility
The most expensive SEO errors rarely happen overnight. They happen silently.
If the store goes down, everyone notices within minutes. It gets expensive where nobody is looking: an update sets individual categories to noindex, a redirect leads nowhere, a product feed delivers incomplete data, a payment method fails only on certain devices. None of this triggers an alarm. Rankings and revenue decline slowly, and weeks often pass before anyone notices.
That is exactly why arboro developed arboro.PULSE, its own diagnostics and monitoring system. It monitors your store around the clock across all vital signs: SEO and GEO, SEA, store technology, purchasing behavior, payment methods, feeds and more.
If a value becomes conspicuous, the responsible team is alerted via Teams, email, ticket or SMS, depending on severity. That way, a silent error is caught while it is still small. The connection uses read-only access.
Shopware or Shopify: both systems down to the code
An SEO agency that does not know your store system from the inside can only describe problems. Someone else then has to solve them, and that costs time and extra budget.
arboro knows both systems where SEO is decided: in the code. arboro has worked with Shopware since version 2, with more than 160 Shopware projects and as a Shopware Gold Partner since 2009. arboro has supported Shopify as an official partner since 2019 and develops directly in the Liquid code of the themes.
arboro's own Shopware and Shopify developers implement technical SEO measures themselves, from redirects and canonicals to filter URLs and structured data. Much of this is already covered by the SEO contract. So you get not just a recommendation but the finished solution in your store, without a separate quote for every small change.
Each system loses visibility in different places. Where exactly is shown on the Shopware SEO and Shopify SEO pages.
What SEO/GEO costs and when it pays off
With Google Ads, you rent visibility. With SEO, you build it. Every month of work goes into a sales channel that belongs to you and becomes more valuable over time, instead of ending when the budget does.
Picture your store two years from now: customers find it on Google and in AI answers without every visit having to be paid for. Your competitors are already working on it. So the question is not whether SEO pays off, but whether you want to leave this channel to others.
SEO and GEO support: from €1,999 per month excl. VAT. Packages increase in steps of €1,000 and differ in the monthly time budget. The package grows with the scope of your store.
Included: Analysis, strategy, content, GEO, technical SEO including implementation by in-house Shopware and Shopify developers, arboro.PULSE as round-the-clock diagnostics and monthly reporting. You will rarely find this combination of development, SEO, GEO and ongoing diagnostics at this depth.
SEO and GEO belong together. At arboro, both are always included in the package because they can only be solved holistically. Google and AI systems rely on the same foundations: clean technology, strong content and a brand that is trusted online. Optimizing only one side wastes half the effect.
To make sure changes go live safely, implementation in your store requires a shop support contract from SLA-1 (€99 per month excl. VAT). Staging, version control and a tested go-live run through it. If you work with your own technical agency, it receives the changes ready to implement. In that case, SLA-1 is not required.
Term of 12 months. Nobody judges a tree three weeks after planting it. SEO and GEO are similar: search engines and AI systems first have to find changes, classify them and build trust. The first months lay the foundation, then the return grows. 12 months is the period in which your investment can take full effect.
Do the math: what SEO/GEO brings your store
SEO/GEO works through two levers: more visitors through higher visibility and more buyers from every visit. Enter your own figures and see when the service pays off for your store.
Today: roughly 500 orders from roughly 25,000 visitors per month
Lever 1: more visibility
60 per month / 2 per day
additional orders cover the service (roughly €12,000 in revenue)
Lever 2: better conversion
+€20,000
more revenue per month with the same visitors: 2.0% → 2.4% conversion rate, +100 orders (roughly 3.3 per day), +€5,000 contribution margin
The second lever alone covers 167% of the service – with roughly €2,001 in contribution margin on top each month, before a single additional visitor arrives.
Sample calculation, not a forecast. This refers to additional revenue compared with your current baseline. Additional support costs are not included.
How arboro increases your conversion rate
Even a small change makes a big difference: If 3 instead of 2 out of 100 visitors buy, your revenue grows by 50%, without spending a single euro more on advertising.
arboro works on exactly this with every page: user guidance that helps your customers find all the information relevant to them. Trust signals that are visible right away, such as guarantees, returns, payment methods and product and quality features. And store technology that arboro.PULSE monitors continuously like an ECG and MRI, so that no silent error costs you buyers.
Both levers work together: more visitors through higher visibility and more buyers from every visit. They reinforce each other. That is why, for many stores, the partnership becomes a worthwhile investment sooner than expected.
Whether this order of magnitude is realistic for your store is assessed by the team in the SEO check-up. If it is not achievable, you will be told.
Is arboro the right fit for your store?
Two ways to get started
Which way fits depends on what you need: a basis for deciding on a partnership or a documented plan you can work with yourself.
| RecommendedFree SEO check-upA basis for deciding on a partnership | SEO audit with written roadmapA documented plan to implement yourself | |
|---|---|---|
| For whom | Companies considering ongoing SEO and GEO support from arboro | Companies that need documentation for their own team, an existing agency or a budget decision |
| Scope | Around eight hours of expert analysis of technology, content, competition and AI visibility | Written report of more than 70 pages: technical analysis, competitor comparison, roadmap prioritized by revenue impact |
| Result | Joint review with an assessment, priorities and a reasoned recommendation for the right time budget | A document you can keep, pass on and work through, plus a review in a Teams call |
| Investment | Free for established online stores | €1,750 excl. VAT, fully credited if you commission ongoing support |
- Recommended
Free SEO check-up
A basis for deciding on a partnership- For whom
- Companies considering ongoing SEO and GEO support from arboro
- Scope
- Around eight hours of expert analysis of technology, content, competition and AI visibility
- Result
- Joint review with an assessment, priorities and a reasoned recommendation for the right time budget
- Investment
- Free for established online stores
SEO audit with written roadmap
A documented plan to implement yourself- For whom
- Companies that need documentation for their own team, an existing agency or a budget decision
- Scope
- Written report of more than 70 pages: technical analysis, competitor comparison, roadmap prioritized by revenue impact
- Result
- A document you can keep, pass on and work through, plus a review in a Teams call
- Investment
- €1,750 excl. VAT, fully credited if you commission ongoing support
What happens after your inquiry
There is no risk for you.
If the analysis shows that a partnership does not pay off for your store, arboro will tell you openly. Even then, you will know exactly what is holding your store back today.
Not ready yet? Check whether ChatGPT can reach your store
For AI systems to take your store into account, their crawlers must be able to reach it technically. In some stores, robots.txt, firewall or CDN block exactly this access without anyone noticing.
The free AI bot checker tests in seconds whether the crawlers of ChatGPT, Claude, Perplexity and Gemini can access your store.
Important: The check tests the technical prerequisite. Whether your company is named in AI answers depends on content, mentions and brand awareness. That is exactly what the GEO service works on.
Frequently asked questions
Classic SEO agencies analyze, write reports and finally hand long lists of recommendations to you or your development agency. There they often stay untouched because capacity is lacking or external developers cannot follow the SEO context.
At arboro this gap does not exist: SEO, GEO, content and in-house development for Shopware and Shopify work in one permanent team. Technical optimizations are not handed on but implemented directly in the code by arboro's own senior developers, tested on the staging system and put live.
The key differences at a glance:
No gap between analysis and code:
SEO strategists and developers sit at the same table. Measures are implemented directly in the Shopware or Shopify theme, without friction and without lengthy coordination loops.
SEO and GEO from a single source:
Optimization is not only for clicks in Google search. Entities, structured data (Schema.org, JSON-LD) and content are also prepared specifically for AI answer systems such as ChatGPT, Perplexity and Google AI Overviews.
Real technology instead of SEO apps:
Instead of overloading your store with resource-hungry add-on apps, the work happens directly in the code: cleaning up canonicals, improving Core Web Vitals and, where needed, implementing server-side first-party tracking.
Transparent to the minute:
There are no opaque flat fees or artificial rounding blocks. Whether consulting, editing or programming: every minute is recorded and documented in the activity log, at a uniform rate of €150 excl. VAT.
The result for you: High implementation speed and real commitment. You get strategy and technical implementation from a single source, without valuable recommendations getting lost in development backlogs for months.
The service pays off above all for established Shopware and Shopify stores with a clear growth goal that are actively expanding their range and want to become less dependent on rising click prices in Google Ads and social media.
Whether B2C, D2C, specialized B2B trade with ERP integration or a mix: what matters is a working business model, meaningful visitor numbers and commercial substance. For retailers expanding into the DACH region or other EU markets in several languages, code-level levers have a particularly strong effect.
Who the service pays off for:
Established B2C and D2C brands:
Stores with a broad range or a strong brand that want to win high-margin new customers continuously through categories, long-tail searches and AI answers.
B2B manufacturers and wholesalers:
Companies with complex ranges, closed pricing areas or ERP integration that want to win qualified inquiries, buyer registrations and larger orders through search and AI-assisted product advice.
International and multilingual stores:
Stores that serve Austria, Switzerland or other EU markets alongside Germany and need to secure their visibility with clean hreflang setups and targeted localization.
When it does not pay off yet: For new businesses without existing revenue, dropshipping with interchangeable mass-market goods or very small projects without resources for growth, monthly support from €1,999 is often too early. In these cases, the SEO audit with a written roadmap is often the better starting point.
Whether the investment pays off for your store and which levers exist is shown by the free SEO check-up. If the lever for ongoing support is not there yet, you will be told openly and directly in advance.
The result for you: Commercial honesty instead of blind activity. A partnership only comes about if the analysis shows that your investment can pay off through organic revenue and qualified demand.
SEO and GEO support at arboro starts at €1,999 per month excl. VAT. Packages increase transparently in steps of €1,000 and differ in the monthly time budget reserved for your store.
There are no opaque flat fees or hidden extra costs. Each package corresponds to a fixed time budget at a uniform senior hourly rate of €150 excl. VAT, and every minute is recorded and documented.
How the packages are structured:
Entry level from €1,999 per month excl. VAT:
For stores with a focused range or for targeted, ongoing optimization of range structure, theme code and the most important search terms.
Growth in steps of €1,000:
Depending on the size of the range, the number of category pages, competition and internationalization, for example for DACH or EU markets, you choose the right monthly time budget.
The same scope of services in every package:
Technical SEO, theme development in Shopware and Shopify, content optimization, structured data (Schema.org) and targeted alignment with AI systems such as ChatGPT, Perplexity and Google AI Overviews.
Transparency to the minute:
Your monthly activity log shows to the minute which senior developers and SEO strategists carried out which tasks for you, with no rounding surcharges.
Implementation in your store:
If arboro implements the technical measures directly in your store, a shop support contract from SLA-1 is added (€99 per month excl. VAT). If you work with your own technical agency, it is not needed.
Which monthly budget makes economic sense for your store's starting point, technical legacy issues and growth goals is determined in advance in the free SEO check-up.
The result for you: Full budget security and commercial predictability. A scalable model in which every invested hour flows traceably into the organic development of your store.
It depends on the type of lever: Technical fixes often show an effect within a few weeks, while building content and authority takes several months.
Anyone who promises overnight rankings in e-commerce SEO ignores how search engines and AI systems work. Realistically, progress happens in two phases:
Weeks 2 to 6: quick wins through technical fixes
When acute technical blockers are removed, such as faulty canonicals, blocking
robots.txtentries, orphaned redirects or broken hreflang clusters, Google usually responds promptly.Once the crawlers have reprocessed the pages, affected URLs often recover noticeably in indexing and coverage.
From month 3: sustainable growth through content and authority
Restructured categories, targeted store content, structured data (Schema.org) and alignment with AI search systems (GEO) need time to build relevance and trust.
Only after continuous work over several months do the levers take effect for highly competitive search terms as well, and they can lead to lasting growth in organic revenue.
Which time frame is realistic for your store, your platform and your competitive environment is analyzed in advance in the free SEO check-up and discussed with you.
The result for you: Transparent milestones instead of false hopes. Noticeable relief through technical fixes in the first weeks, combined with a solid build-up that gains impact month after month.
No, not at all. If you are happy with your current technical or development agency, that partnership remains unaffected. You do not need to replace proven partners in order to grow with arboro in SEO and GEO.
arboro has worked as a partner, on equal footing, with in-house development teams and external IT service providers for 17 years.
How the collaboration works in either case:
Option A: your technical agency stays on board
Your agency does not receive theoretical standard reports but ready-to-implement developer tickets.
These include exact code specifications, template snippets, concrete
robots.txtrules and ready-made Schema.org blocks in JSON-LD.Your developers save research time, keep full control over the code and roll out the changes within their usual processes.
Option B: arboro handles the technical implementation
If you want everything from a single source, arboro's own Shopware and Shopify developers implement the measures directly in the theme. This requires a shop support contract from SLA-1.
The advantage: coordination between two service providers is no longer needed, fixes go live without detours, and you have one fully accountable point of contact.
The result for you: Full flexibility with no pressure to switch. You decide whether arboro supports your existing IT partners with precise specifications or takes over the technical implementation itself.
No, and that is a matter of professional conviction. Visibility in classic Google results (SEO) and presence in the answers of AI systems such as ChatGPT, Perplexity or Google AI Overviews (GEO) can no longer be separated, technically or in terms of content, in modern e-commerce.
Both build on the same foundations: clean theme code, fast loading times (Core Web Vitals), consistent structured data (Schema.org, JSON-LD) and well-founded content with a clear factual structure. Anyone who does SEO in isolation overlooks how much search behavior is changing right now.
And anyone who offers GEO without SEO is building on shaky ground. AI systems rely on existing search engine indexes and domain authority to assess sources.
Why arboro always handles SEO and GEO as one:
Shared technical foundation:
Every code optimization, every fixed source of canonical errors and every cleaned-up script helps the Google crawler just as much as the AI bot. Splitting this work artificially into two contracts would be inefficient.
Holistically structured data:
When product data, availability, FAQs and categories are marked up semantically, search engines recognize their relevance for rich snippets, and AI systems understand the facts well enough to name your store as a source.
No double costs, no friction:
You need neither two agencies nor two monthly budgets. arboro's senior specialists cover both areas together, so every hour of work pays into your rankings and your AI visibility at the same time.
The result for you: No artificial silos and no extra fees. You get future-proof support that keeps your store visible in classic search and anchors it in AI-powered product search at the same time.
The difference lies in purpose, depth and how the results are used: The SEO check-up is a free decision aid for companies considering working with arboro. The SEO audit is a standalone, complete assessment with a written implementation roadmap.
Both formats are carried out by experienced senior specialists, but they differ clearly in depth and documentation:
The free SEO check-up:
Scope: Around eight hours of in-depth analysis of your store by senior specialists.
Focus: The biggest levers, technical blockers such as canonical errors, theme slowdowns or indexing problems, and untapped revenue potential.
Result: A joint review in a Teams call with clear priorities, an assessment and a concrete recommendation.
Cost: Free for retailers considering a partnership with arboro.
The SEO audit with written roadmap:
Scope: An in-depth overall analysis of on-page, off-page, theme, content and interfaces of your store.
Result: A written report of more than 70 pages with a prioritized, step-by-step implementation roadmap that your team, your developers or any other agency can work with directly.
Cost and credit: The audit costs €1,750 excl. VAT. If you then decide on ongoing support from arboro, the full amount is credited.
The result for you: Full freedom of choice without risk. The free check-up lets you get to know arboro and how the team works. The audit gives you a complete roadmap whose cost is fully credited if you work together.
Yes. Internationalization and cross-border e-commerce have been part of everyday work at arboro for 17 years.
Clients from Germany, Austria and the rest of the EU are served by arboro GmbH, based in Schwaigern. For Swiss retailers there is the independent arboro Schweiz GmbH, based in Appenzell, which invoices locally in Swiss francs (CHF).
How arboro supports international stores and the DACH region:
Clear separation within the DACH region and the EU:
Projects for retailers in Germany and Austria are handled contractually and invoiced in euros under EU law, without complications.
Swiss clients are invoiced directly by arboro Schweiz GmbH in CHF, with Swiss place of jurisdiction.
Multilingual stores and hreflang:
Technically clean multilingual and multi-domain setups in Shopware 6 and Shopify.
A complete hreflang configuration prevents ranking losses and ensures that users in Germany (
de-de), Austria (de-at), Switzerland (de-ch) or international markets (en-us,fr-fretc.) land on the right country version.
International currency, tax and payment logic:
Correct tax rates per country, with the One-Stop-Shop (OSS) in the EU and Swiss VAT.
The right local payment methods, such as EPS for Austria, TWINT for Switzerland, iDEAL for the Netherlands, and Klarna and credit cards internationally.
Logistics and interfaces across borders:
Integration of international shipping providers, fulfillment centers and ERP and inventory systems for automated data exchange across borders.
The result for you: Scalability across borders. You get a multilingual, tax-compliant and technically clean e-commerce infrastructure, supported by a team that knows the specifics of the DACH markets and international trade.
The AI bot checker tests whether the crawlers of leading AI systems can access your online store without obstruction and read your content. This includes the bots of ChatGPT (GPTBot), Claude (ClaudeBot), Perplexity (PerplexityBot) and Google Gemini (Google-Extended).
It reveals whether server configurations, firewalls such as Cloudflare or AWS WAF, or rules in your robots.txt are unintentionally blocking these bots. Unobstructed technical access is the basic requirement: if an AI crawler finds the door closed, your store can neither be summarized nor cited in AI answers.
Whether your company is actually named as a recommendation in an AI answer depends on further factors. That is exactly where arboro's GEO service comes in.
What the checker tests and what the GEO service delivers:
What the AI bot checker tests (technical accessibility):
robots.txt rules: Are the user agents of OpenAI, Anthropic, Perplexity or Google explicitly or accidentally locked out via
Disallow?Firewall and WAF blocks: Do anti-bot systems, captchas or rate limits wrongly trigger on official AI crawlers?
Status codes and JavaScript rendering: Does the store return clean
200 OKresponses to AI bots, or does reading fail because of blocking scripts?
What the GEO service works on (content relevance):
Clear entities and consistent data: Consistent facts about products, prices and specifications so that AI systems capture your data correctly.
Structured data (Schema.org, JSON-LD): Machine-readable markup of products, reviews, availability and authors.
Digital brand authority (E-E-A-T): Targeted building of topical authority and mentions in relevant industry sources so that AI systems classify your brand as a trustworthy source.
The result for you: Clarity about your AI visibility from the very first step. The checker shows whether AI systems can technically process your store at all, and the GEO service makes sure your products can be named as a recommendation in AI answers.
Classic SEO (search engine optimization) improves your rankings in the organic results of search engines such as Google. GEO (generative engine optimization) ensures that your store and your products are named and cited as an authoritative source in the answers and recommendations of generative AI systems such as ChatGPT, Perplexity or Google AI Overviews.
GEO does not replace SEO; it is the logical next step and builds on a solid technical and content foundation. While SEO aims for the click from a list of results, GEO is about citations, topical authority and appearing in answer boxes.
You will find detailed information, how it works and concrete levers on the page about Generative Engine Optimization (GEO).
The key differences at a glance:
Search result vs. direct AI answer:
SEO: Users get a list of links and choose a suitable result.
GEO: The AI system combines information from several sources into a ready-made answer. The goal is to be cited and linked there as a recommendation.
Keywords vs. semantic entities and data consistency:
SEO: Focuses mainly on search terms, URLs, category pages and classic on-page factors.
GEO: AI systems weigh factual clarity, structured data (Schema.org, JSON-LD), consistent product data and the reputation of your brand (E-E-A-T).
Shared technical foundation:
Clean theme code, fast loading times (Core Web Vitals) and machine-readable product data are a basic requirement for classic search crawlers and AI bots alike.
The result for you: Future-proof visibility across all channels: you strengthen your position in classic Google search and at the same time make sure your store can be recommended in AI search as well.
No. A reputable SEO agency does not guarantee rankings. Google itself explicitly warns against such promises in its official guide to choosing an SEO.
The reason is simple: no agency or service provider controls the algorithm of Google or of AI answer engines. Google changes its search thousands of times every year, competitors keep optimizing their stores, and AI systems such as AI Overviews, ChatGPT or Perplexity evaluate sources dynamically.
Anyone who promises a #1 ranking by a fixed date either relies on dubious black-hat methods that risk penalties, or guarantees search terms that nobody with purchase intent is looking for.
How arboro creates reliable certainty instead:
Measurable goals instead of empty promises: Concrete, commercially relevant metrics are agreed: organic clicks and impressions in Google Search Console, the visibility of your core range and, above all, real new customers and orders.
A transparent report every month: You see openly what has been achieved: Which rankings have improved? Where are competitors pushing back? Which technical levers have been implemented?
Traceable to the minute: The activity log shows to the minute which senior developers and SEO strategists worked on which tasks, at a uniform hourly rate of €150 excl. VAT.
A foundation built to Google standards: Your store is optimized according to best practices: clean theme code, fast Core Web Vitals, structured data (Schema.org, JSON-LD) and high-quality content that withstands future core updates.
The result for you: commercial transparency instead of marketing promises. A measurable approach with monthly accountability and full control over your budget.
 "Zoran Artmagic")
 "Shopware Gold Partner"){kind=logo}
 "Shopify Partner"){kind=logo}
 "Google Premier Partner"){kind=logo}
 "iBusiness Top 100 SEO"){kind=logo}
 "Internetagentur-Ranking 2026")
 "Top Agentur Performance-Marketing 2026")
 "Inhabergeführte Digitalagentur 2026")
 "ISO 9001"){kind=logo}
 "TÜV Rheinland – Geprüfte Qualifikation Verkaufspsychologie")