René has been responsible for our editorial department for more than ten years, and with it the content of all client projects in online marketing. During this time, he has continuously managed well over 70 SEO projects and established himself as an expert in content strategies. With his training as an agile leader and certified manager for AI transformation, he combines strategic thinking with operational implementation. As a graduate historian, he brings a source-critical perspective to every new platform statement — a quality that is more valuable than ever in times of AI hype and revised search engine guidelines. What he particularly values about his profession is the combination of research, strategy, and honest consulting for customers seeking orientation in an increasingly complex digital world.