Betten-abc.de

The online shop of Betten-ABC offers everything for good and above all healthy sleep. The extensive range offers customers high-quality beds, comfortable mattresses and bedroom furniture for every budget. Anyone who wants to create a cozy atmosphere in their own bedroom will find what they are looking for here, as will people who have special requirements for the bed and mattress. Betten-ABC also has its own brands with a particularly well-balanced price-performance ratio. Special products for allergy sufferers are just as much a part of the range as complete bed systems for senior citizens. The range is constantly being expanded and supplemented with new innovative products. For years, Betten-ABC has been an established retailer of bedroom comfort, whose range is very popular with private buyers.

Key facts:

After the rollout of the individually designed online shop and the implementation of Shopware 5.4, our experts added important plugins. The usability and performance of the shop could thus be noticeably improved once again. Shop customers find what they are looking for significantly faster and stay on the site measurably longer. Thanks to these measures by the Shopware Certified Developers and Template Designers at arboro, the shopping experience could be made even more pleasant. The connection to various price portals, which is an important success factor in modern e-commerce, was also implemented. Through appropriate optimization in this area, several new sales channels were opened up for the Betten-ABC shop. Thanks to this bundle of measures, arboro, in cooperation with Betten-ABC, was able to increase the conversion rate and sales.

Top positions on the Search Engine Result Pages (SERPs) are an essential success factor in e-commerce. In order to achieve a high visibility index and rank on page one of the Google SERPs for as many search queries as possible, arboro developed an individual SEO strategy for the Betten-ABC shop, which took effect after a short start-up period and significantly increased the visibility index in the first year of cooperation. Thanks to the individual content concept with shop texts, magazine pages and effective link building, the visibility index of the shop was significantly increased. In particular, the magazine pages of betten-abc.de now take up the customers' problems and solve them with suitable products from the shop. The long-tail area, which is important in this segment, is supported on a broad basis with guides, which allows the shop to appear as an expert in its field and not only contributes to brand building, but also indirectly contributes to improving the conversion rate. Through permanent monitoring, the SEO measures are constantly checked and continuously improved. Traffic and sales also benefit noticeably from the professional search engine advertising by arboro. This ideally complements the content strategy of the SEO editorial team.

What does Betten-ABC say about the cooperation with arboro?

Peter Sander, one of the managing directors of Betten-ABC GmbH, says: “We are very satisfied overall. We are particularly pleased that our shop has become much more customer-friendly. We are also very happy with the success of the SEO measures, as we rank very high for the relevant search queries. The improved visibility index is also clearly reflected in our sales figures. In case of problems and questions, we could always rely on the reliable support of arboro. The employees quickly and reliably have professional solutions ready for our concerns.”