Mofakult.ch

Mofakult keeps the cult surrounding mopeds alive. The online shop has made it its mission to supply Töffli enthusiasts in Switzerland and elsewhere with spare parts and tuning as well as custom parts for their favorite hobby. Since 2010, lovers and tinkerers have found here the largest range surrounding the moped cult of the 60s, 70s and 80s. In addition to high-quality spare parts, Mofakult, which has itself become a brand in the scene, offers everything for tuning, the popular moped calendar and numerous other merchandising products related to mopeds, the big brands and the myth. To this end, the company develops numerous spare parts that are no longer available under the Swiing brand. The brand 66Heroes supplies moped fans with sleek custom parts. The own brand GPO (Good Parts Only) meanwhile covers the demand for high-quality, common standard spare parts.

Key facts:

From the very first second, those responsible at Mofakult pulled together with the specialists from arboro and it was quickly agreed to give every type of content optimization a high-quality framework. In addition to effective texts in the shop categories themselves, this is how the idea for “Mofakult life”, the magazine for the shop, was born. Here, Mofakult supports buyers with news, instructions and information about mopeds with well-researched content, while the optimizers from arboro were able to place the keyword scope of the shop, especially in the long-tail area, on a broad basis with the detailed reports. The life magazine drives brand building forward and places relevant keywords such as “adjusting carburetor”, “Puch X30”, “Vespa Ciao” or “Velosolex” in the top 10 rankings on Google (as of 24.08.2020). Even today, the magazine can contribute a considerable part to the visibility of the online shop. New category texts according to modern WDF*IDF standards focus on improving so-called brand keywords and money keywords and will permanently and sustainably improve the good results. Initial measures were successful, as they are promising in terms of visibility and sales after only half a year. The long-term strategy in the content area is ideally complemented by measures for search engine advertising.

Starting with the goal of reducing costs while increasing sales at the same time, arboro took over responsibility for SEA measures at Mofakult in December 2019. Right from the start, search engine advertising by arboro’s analysts was able to noticeably improve sales. The right terms and smart adjustments were immediately profitable. Improvements to the optimization requirements for the Google algorithm, a well-considered budget distribution, manual optimizations and the content expansion of the campaigns led in the first seven months to a significant increase in sales compared to the same period of the previous year while at the same time reducing costs.

What does Mofakult say about arboro online marketing

Marc Zürcher, owner of Mofakult AG, says: “We are completely satisfied with this rewarding partnership and are glad to have found this agency. We are pleased that arboro understands our philosophy and our love for our products and takes this into account in the strategy. We were convinced not only by the good communication and the high flexibility, but also by the results: Our investments in arboro’s SEA services are proving to be increasingly profit-maximizing. The same applies to search engine optimization, where quite a lot has already been achieved and the first results are beginning to pay off after just a few months of collaboration.”