viDeli.de

Always serving the right wine for every occasion as well as to accompany various dishes videli.de. In the Shopware shop, customers will find a large, well-thought-out selection of excellent red and white wines from German regions and the most famous growing areas worldwide. Exquisite wines, enjoyable tasting packages and competent advice are part of the philosophy of the company, which also operates a location for tastings and other events in Stuttgart with club traube. In selecting its products, viDeli has specialized in artisanally produced wines from family-run businesses that think long-term and have cultivated a passion for their own products for generations. For viDeli, good wine is not a mass product, but also not a product that has to be expensive in order to be exceptionally good. In the search for winegrowers and wines that are still considered real insider tips, connoisseurs can discover suitable items in the shop for the wine cellar and the dining table, for giving as gifts and for enjoyment.

Key Facts:

Performance through order was the credo that dominated the beginning as a strategic measure in many areas of the optimization services. In this way, reorganization not only made it possible to save costs in the Google Ads budgets, but search engine optimization is also on a good path thanks to keyword mapping with clear assignments. A clear increase in keyword breadth can now be recorded. At the same time, the texts in the categories now rule out preventing top rankings, because each category has received its unique keyword thanks to the optimization.

As a new content format by arboro, the viDeli magazine is now on a good path and shines with its first top-10 rankings for frequently searched questions such as “Was ist Cremant?” “Welcher Wein zu Lachs?“ or “Was bedeutet Trinkreife bei Rotwein?“ (as of: 03.08.2022). Customer questions and the information needs of potential customers were brought into focus, since the right information after the information phase often promotes a (spontaneous) conversion. The broad base of terms relating to the semantics of the topic also strengthens central keywords such as “Rotwein”, “Weißwein” or “Sekt” with the help of trust and links.

Our e-commerce department also supported viDeli in making the customer’s Shopware shop more agile and stable. Our Shopware Certified Developers not only handled moving the shop to the servers of our partner Internex, but also updated the shop from Shopware version 5.6.4 to 5.7.4. The arboro developers also oversaw the error-free transfer of the viDeli offering to Amazon. In addition, arboro not only ensures that all Shopware plugins are always up to date, but also works on improving usability for viDeli customers.

A user-friendly system also always informs the user about the navigation status: Where am I right now, where can I go? Extending the breadcrumbs in the shop to offer customers an easy way to navigate is a good way to create a better user experience. At the information level, too, the customer wants to grasp what is relevant at first glance. For example, on the homepage product sliders in the mobile view, no prices are currently displayed. This represents optimization potential that arboro will leverage for viDeli. The usability analysis was also able to point out small things to our customer, such as the fact that the Trusted Shops seal covers information in the mobile view. A suitable favicon or linking the USPs to the corresponding service pages in the shop header are or were other implemented measures of great importance. Much has already been greatly improved; some items are still on the agenda.

This is what viDeli says about working with arboro

Sabine Harms is the founder and managing director of viDeli GmbH: “Die Mitarbeiter von arboro beraten und unterstützen uns in technischer Hinsicht sowie auch im Online-Marketing. Dabei schätzen wir nicht nur die Kompetenz, die jeder Mitarbeiter für unseren Onlineshop einbringt, sondern auch die Transparenz und Offenheit, die man uns entgegenbringt. So ist es möglich, Budgets flexibel einzusetzen und Maßnahmen, die besonders lohnenswert erscheinen, schnell umzusetzen, während auf weniger lohnenswerte Kanäle dank ehrlicher Empfehlungen verzichtet werden konnte. Als mittelständisches Unternehmen schätzen wir die persönliche Kommunikation und die Agilität von arboro und freuen uns auf weitere Erfolge in Zukunft.“