Server-Side Tracking for Shopware and Shopify

Google Analytics shows fewer purchases than your store, Google Ads and Meta report different numbers again, and nobody can say which of them is right. The cause rarely lies in a single setting but in the tracking itself: what is measured in the browser only partly arrives for Safari users, visitors with ad blockers and after technical changes.

This guide explains where data is lost today, what server-side tracking changes and what it doesn't, what data protection law allows and what the switch looks like in Shopware and Shopify. 14 chapters with checklists you can work through for your store right away. Every chapter is fully readable here.